Dig Down Deep 7th War Loan 1945 | Joe Kanelous War Poster

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Two hands meet in a moment of shared resolve above a battlefield where tanks advance and military aircraft patrol darkening skies. The left hand, dressed in military blue, holds war bonds while the right extends from civilian sleeves, their handshake bridging the gap between home front and fighting front.

Designed by Joe Kanelous for the US Treasury Department in 1945, this poster promoted the 7th War Loan drive with bold yellow lettering that commanded attention: "DIG DOWN DEEP!" The composition moves from intimate human gesture to the vast machinery of war, connecting civilian investment directly to battlefield success.

Issued in May 1945, just after victory in Europe, the campaign raised over $26 billion to finance the Pacific theatre. Treasury officials feared that Germany's defeat might reduce bond sales, so artists like Kanelous created urgent imagery that emphasized ongoing sacrifice and shared purpose in the fight against Japan.

Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, this piece depicts both the urgency of wartime finance and the sophisticated graphic design that defined American propaganda. The handshake remains a potent symbol of democratic solidarity in the face of global conflict.

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