Vintage Poster Archives
Cirio Tomatoes 1921 | Cappiello Food Poster | Archival Print
Cirio Tomatoes 1921 | Cappiello Food Poster | Archival Print
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A woman in red and white striped dress emerges from an opened can of Cirio peeled tomatoes, surrounded by tomato vines against a deep blue background.
Designed by Leonetto Cappiello for Cirio in 1921, this poster marked the Italian company's expansion into international markets. Founded in Turin in 1856, Cirio became one of Europe's leading agricultural exporters under Francesco Cirio.
Cappiello's composition demonstrates the bold colours and graceful figures that established him as the father of modern advertising design. The red-haired woman became one of his signature elements, appearing across his 40-year career of over 3,000 posters.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks for lasting colour stability.
