Vintage Poster Archives
Cappiello La Casquette Lorella 1925 | Art Deco Hat Poster
Cappiello La Casquette Lorella 1925 | Art Deco Hat Poster
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A woman in flowing dress reaches upward toward a dark hat, floating beside a globe wrapped in red fabric against a rich navy background. The composition depicts the optimism and elegance of 1920s French fashion advertising.
Designed by Leonetto Cappiello for Lorella hats in 1925, during the height of the Art Deco movement. Cappiello revolutionized advertising with his bold, simplified imagery that could capture attention from across the street. His technique of setting bright figures against dark backgrounds became the template for modern poster design.
Cappiello created over 530 advertising posters during his career, earning him recognition as the father of modern advertising. This Lorella commission showcases his mastery of allegorical imagery, using the globe to suggest the international appeal of French fashion.
An archival print that resonates with collectors of French advertising art, fashion history enthusiasts, and admirers of Art Deco graphic design.
