Vintage Poster Archives
Cappiello Corset Le Furet 1901 | French Advertising Poster
Cappiello Corset Le Furet 1901 | French Advertising Poster
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A red-haired woman ties a bright red corset against a vibrant yellow background, her figure rendered in Leonetto Cappiello's signature bold style. The French text proclaims 'Hygiène, Élégance, Souplesse' above the brand name Corset Le Furet.
Designed by Leonetto Cappiello in 1901 for the prominent French corset manufacturer Le Furet. This was one of the Italian-born artist's earliest commercial poster commissions in Paris, when fashion brands routinely employed serious graphic designers to create their advertising campaigns.
The poster exemplifies Belle Époque commercial art, combining artistic sophistication with commercial appeal. Cappiello's design was considered bold for 1901 standards, featuring his characteristic use of vibrant contrasting colours and simplified forms that would influence poster design for decades.
Restored from an archival source and printed as an archival giclée reproduction on 200gsm Enhanced Matte Fine Art Paper, depicting the vivid yellows and reds that made Cappiello's work so effective on the streets of Paris.
