Vintage Poster Archives
Roger Broders Mont-Blanc 1930 | PLM Railway Poster
Roger Broders Mont-Blanc 1930 | PLM Railway Poster
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A steam locomotive emerges from a mountain tunnel, dwarfed by the towering Bionnassay Glacier and Mont-Blanc massif above. Roger Broders composed this view in his signature Art Deco style: bold blocks of cream and orange against the white snow and dark tunnel mouth, with the railway line carved into the mountainside.
Designed by Roger Broders for the Paris-Lyon-Méditerranée railway in 1930, part of PLM's campaign to promote the Mont-Blanc tramway route from St-Gervais to the glacier terminus. The poster advertised one of Europe's most ambitious mountain railways, which reached 2,400 metres before construction halted in 1914.
Broders visited this location to sketch the exact viewpoint, depicting the moment travellers would experience emerging from the tunnel to face the glacier vista. The composition emphasises the scale of the Alpine landscape while celebrating the engineering achievement of the mountain railway. A natural fit for enthusiasts of Art Deco design, French Alps history, or the golden age of mountain travel.
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A steam locomotive emerges from a mountain tunnel, dwarfed by the towering Bionnassay Glacier and Mont-Blanc massif above. Roger Broders composed this view in his signature Art Deco style: bold blocks of cream and orange against the white snow and dark tunnel mouth, with the railway line carved into the mountainside.
Designed by Roger Broders for the Paris-Lyon-Méditerranée railway in 1930, part of PLM's campaign to promote the Mont-Blanc tramway route from St-Gervais to the glacier terminus. The poster advertised one of Europe's most ambitious mountain railways, which reached 2,400 metres before construction halted in 1914.
Broders visited this location to sketch the exact viewpoint, depicting the moment travellers would experience emerging from the tunnel to face the glacier vista. The composition emphasises the scale of the Alpine landscape while celebrating the engineering achievement of the mountain railway. A natural fit for enthusiasts of Art Deco design, French Alps history, or the golden age of mountain travel.
