Vintage Poster Archives
Bornibus Mustard 1954 | Foré French Food Poster
Bornibus Mustard 1954 | Foré French Food Poster
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A surreal red caricatured face savours mustard in this playful French advertising design, where the mustard jar cleverly forms the figure's chin. The warm palette of reds and oranges against cream creates an instantly recognisable composition.
Designed by Foré for La Moutarde Bornibus in 1954, commissioned during the golden age of French food advertising when brands hired artists rather than agencies. Bornibus, established in 1865, was known for their extra-strong mustard that earned mention in Alexandre Dumas' culinary writings.
The poster's mid-century modern sensibility - bold simplification paired with surreal character design - exemplifies the optimistic commercial art of post-war France. Foré balances whimsy with sophisticated colour theory, creating advertising that functions as art.
Archival print on 200gsm Enhanced Matte Fine Art Paper. A natural fit for kitchens, dining rooms, and spaces where food culture meets design history.
