Vintage Poster Archives
Bière Titan 1933 | Favre French Beer Poster
Bière Titan 1933 | Favre French Beer Poster
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A red Titan, reduced to a clean flat silhouette, raises a colossal golden beer stein above the rooftops of a Lorraine town. The stein overflows with white foam; its product label carries a miniature version of the same image, a self-referential device that concentrates the entire advertisement into a single object. BIÈRE TITAN fills the cobalt blue ground in yellow block capitals, with the brewery name set in spaced brown type across a cream footer.
Designed by Gabrielle Favre, a Dutch-born commercial artist active in France through the 1920s and 1930s, the poster was produced for the Grandes Brasseries de Jarny & Uckange. The brewery was formed on 24 January 1926 by the merger of the Brasseries of Jarny, Uckange, and Pagny-sur-Moselle in the Moselle region of eastern France, and was absorbed into the Brasserie de l'Union-Messine in 1936. Auction records consistently date this design to 1933, printed by Gallard of Amiens, whose imprint runs vertically along the left margin. Favre's output across the same period included cycling and motorsport posters for French and European commercial clients, placing this within a confident body of interwar commercial work.
The composition is entirely argument-by-image. No descriptive copy beyond brand name and brewery attribution. The figure's scale relative to the town below, the overflow of the foam, and the weight implied by the two raised arms carry the brand claim of strength. Lorraine's industrial corridor, heavy with steelworks and working-class communities, provided a ready audience for exactly this register.
This is an archival print on 200gsm Enhanced Matte Fine Art Paper, restored from archival source material. It sits naturally in a bar, a kitchen, or alongside a collection of interwar European commercial design.
