The date is in the margin: March 1923, with the printer's name and address, EDIA at 44 rue Letellier in Paris. The poster is credited to Paul Gustave Mohr. Saint-Étienne (Loire), named on the sheet, was known as the capital of the French bicycle industry.
On the poster
A female harlequin in a close-fitted green costume rides a yellow bicycle with her arms flung wide, a broad red sash sweeping behind her across a near-solid black ground. A rustic wooden fence sits at the lower right. Below, "DAINTY" is set in outsized yellow display lettering, with "ST. ÉTIENNE (LOIRE)" in green.
About this print
A digitally restored reproduction, printed on 200gsm Enhanced Matte Fine Art paper with pigment inks.

