Vintage Poster Archives
Bally Villemot 1989 | Fashion Advertising Poster
Bally Villemot 1989 | Fashion Advertising Poster
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A woman in a polka-dot dress kicks a globe with her yellow shoe, rendered in bold blocks of red, black, and white. Commissioned by Swiss luxury shoe company Bally in 1989, this represents one of Bernard Villemot's final works for the brand.
Villemot (1911-1989) spent decades shaping the visual identity of major European brands. His collaboration with Bally extended beyond single commissions: the company honoured him with a dedicated retrospective. Here he distils the brand's international appeal to a single playful gesture, the globe suggesting Bally's worldwide reach while the composition's shadow hints at the brand's appeal to both men and women.
The poster exemplifies Villemot's signature approach: minimal detail, maximum visual impact. His ability to communicate luxury through clean geometric forms and saturated colour made him one of France's most influential post-war advertising artists, alongside his work for Orangina, Perrier, and Air France.
Reproduced as an archival print using pigment-based inks on 200gsm Enhanced Matte Fine Art Paper.
