Vintage Poster Archives
Bagnoles de l'Orne 1937 | Paul Colin Travel Poster
Bagnoles de l'Orne 1937 | Paul Colin Travel Poster
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A winding river curves through emerald woodlands, viewed between graceful tree trunks that frame the thermal spa town of Bagnoles de l'Orne. This forest composition depicts the serene healing environment that made this Norman destination famous throughout the 1930s.
Designed by Paul Colin in 1937, this poster promoted France's only thermal spa town in the northwest. Colin, renowned for his theatrical posters and collaborations with Josephine Baker, adopts here a lyrical naturalistic style that departed from his customary Art Deco approach. The rich forest greens and earth tones emphasise the therapeutic qualities of the location.
The poster belongs to the golden age of French spa advertising, when thermal resorts competed through sophisticated graphic design. Bagnoles de l'Orne marketed itself specifically for circulation treatments, using mineral-rich waters that had drawn visitors since the Belle Époque.
Produced as an archival print on 200gsm Enhanced Matte Fine Art Paper, depicting the subtle gradations of Colin's forest palette.
