Vintage Poster Archives
Air France Paris Mexico 1952 | Serge Prout Travel Poster
Air France Paris Mexico 1952 | Serge Prout Travel Poster
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A man in traditional Mexican serape sits beside the ancient Temple of Quetzalcoatl at Teotihuacan, while a Lockheed Super Constellation banks against the blue Mexican sky. The composition depicts the moment when jet-age aviation opened direct routes to archaeological wonders.
Designed by Serge Prout for Air France in 1952 to mark their new Paris-Mexico direct service. The poster was part of Air France's campaign to promote transcontinental travel when flying was still an event, not a commute. Prout's flat graphic style renders the warm Mexican landscape in coral, burgundy, and blue.
The Temple of Quetzalcoatl, with its carved serpent heads, represents Mexico's pre-Columbian heritage, while the modern aircraft symbolises the shrinking world of 1950s international travel. The poster was distributed to travel agencies across Europe as promotional material.
Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, preserving the bold colours and graphic clarity of the original 1952 lithograph published by Imprimerie Havas.
