Vintage Poster Archives
6th War Loan Quota Chart 1944 | US Treasury Propaganda
6th War Loan Quota Chart 1944 | US Treasury Propaganda
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A businessman in a dark suit points confidently to a quota achievement chart, the red and cream composition designed to motivate wartime bond purchases. Commissioned by the US Treasury for the 6th War Loan drive, November-December 1944, this poster targeted $16 billion in bond sales to fund the Pacific campaign against Japan.
The cheerful mascot figure and optimistic percentage scale reflect the campaign's focus on community competition and civic pride. Towns received quotas, with volunteers going door-to-door to sell bonds, rewarding purchasers with window stickers as symbols of patriotic participation.
The 6th War Loan was the penultimate major bond drive, coming after Roosevelt's re-election and coinciding with Allied advances in both European and Pacific theatres. The campaign's emphasis on quotas and competitive achievement marked a shift from earlier drives' more urgent messaging.
A natural fit for collectors of wartime communication design or anyone drawn to the visual history of American home front mobilisation. Reproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper.
