2nd Liberty Loan 1917 | WW1 Propaganda Poster | Archival Print

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Immigrants crowd a ship's deck, their luggage at their feet, gazing toward the Statue of Liberty rising from New York Harbor. The composition depicts that pivotal moment of arrival, the first glimpse of American freedom rendered in bold red, white and blue.

Commissioned by the US Treasury for the 2nd Liberty Loan campaign, October to November 1917. Part of the government's effort to finance World War I through public bond subscriptions. The poster specifically targeted newly arrived immigrants and first-generation Americans, appealing to their memory of arriving in America as motivation to support the war effort.

Printed by Sackett & Wilhelms Corp, New York, using colour lithography on period poster paper. The bold serif typography and patriotic palette exemplify wartime propaganda design, direct, emotional, and unmistakably American.

This archival print depicts a remarkable piece of American wartime communication design, when the Treasury Department understood that the immigrant experience was central to the American story of liberty.

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