2nd Liberty Loan 1917 | WW1 Propaganda Poster

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A sailor and soldier stand united beneath Secretary of the Treasury McAdoo's sobering question, rendered in bold white letters against a crimson field. The sailor extends a leaflet bearing the Statue of Liberty emblem and the plea "We Depend On You," while the soldier grasps both the American flag and his military cap.

Commissioned by the US Treasury and printed by Edwards & Deutsch Litho of Chicago in 1917, this poster belongs to the Second Liberty Loan campaign that launched in October 1917. The Liberty Loan campaigns represented the first mass financial mobilisation of American civilians, introducing millions to government securities for the first time.

The composition employs the era's most potent visual symbols: the uniformed servicemen representing sacrifice, the flag embodying national identity, and McAdoo's pointed rhetoric challenging civilian comfort against military loss. Edwards & Deutsch achieved the sharp contrast between the red header and blue footer using period colour lithography techniques.

This archival print depicts a defining moment in American wartime communication design, when poster art carried the weight of national financial mobilisation and the visual language of duty took its modern form.

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