{"product_id":"villemot-abstract-1970s-mid-century","title":"Villemot Abstract 1970s | Mid-Century Modern Poster","description":"\u003cp\u003eFlowing orange and red organic forms suggest the curves of the female figure in this abstract composition by Bernard Villemot from circa 1975. The bold shapes dance against a deep navy background, exemplifying the sophisticated minimalism that defined French advertising art of the era.\u003c\/p\u003e\n\u003cp\u003eCreated during Villemot's mature period when he pioneered the use of large flat areas of colour in poster design. His approach, influenced by Matisse's cut-out techniques, treated each poster as a painting rather than mere commercial art. This philosophy made his work for brands like Orangina and Bally instantly recognisable and highly collectable.\u003c\/p\u003e\n\u003cp\u003eVillemot's style evolved toward radical simplification in the 1970s, using fewer details and more blocks of pure colour. This poster represents that refined aesthetic perfectly, with its warm, sensual palette and bold geometric abstraction.\u003c\/p\u003e\n\u003cp\u003eA fine example of how commercial art transcended its original purpose to become gallery-worthy design, bridging the worlds of advertising and fine art with characteristic French sophistication.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57394937692537,"sku":"VPA-11572-A4","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57394937725305,"sku":"VPA-11572-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57394937758073,"sku":"VPA-11572-A2","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57394937790841,"sku":"VPA-11572-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57394937823609,"sku":"VPA-11572-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57394937856377,"sku":"VPA-11572-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57394937889145,"sku":"VPA-11572-A0","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Villemot-AbstractFemaleTorso-1970s__VPA-11572_c91306f7-a26c-4188-beeb-a007f3e680dd.jpg?v=1780829620","url":"https:\/\/vintageposterarchives.com\/products\/villemot-abstract-1970s-mid-century","provider":"Vintage Poster Archives","version":"1.0","type":"link"}