{"product_id":"veuve-amiot-cappiello-1922-advertising-poster","title":"Veuve Amiot 1922 | Cappiello Vintage Advertising Poster","description":"\u003cp\u003eA rotund courtier in white breeches, green mantle and scarlet diagonal sash stands against a graduated ground of slate blue fading to warm salmon. His wide-brimmed hat carries a sweep of dark feathers; a gold eight-pointed medallion sits at his waist; in one white-gloved hand he holds a dark bottle, its plain label turned toward the viewer. The expression, half-closed eyes, a slight backward lean, is pure Cappiello: self-satisfied, theatrical, built to hold attention from across a Parisian boulevard.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1922 for Veuve Amiot, the Loire Valley sparkling wine house, the composition draws on the historical figure of Philippe d'Orléans, the brother of Louis XIV, a nod to Veuve Amiot's marketing of their Crémant du Roi as the wine of the French court. Cappiello, who joined the Devambez printing house in 1921, produced this lithograph during the most prolific decade of his career: the same years that yielded the Campari jester, the Contratto effervescent, and the Cognac Monnet nymph.\u003c\/p\u003e\n\u003cp\u003eCappiello (1875–1942) arrived in Paris from Livorno in 1898 and spent the following four decades reshaping the visual language of French commercial advertising. His method, a single figure, saturated colour, a plain ground, anticipated the branded character by a generation. The Veuve Amiot commission belongs to the run of theatrical-figure wine and spirits posters that confirmed his position as the defining poster designer of early 20th-century Paris.\u003c\/p\u003e\n\u003cp\u003eReproduced from an archival source as a giclée print on 200gsm Enhanced Matte Fine Art Paper. The flat bold palette and pale ground make this a natural anchor for a dining room or kitchen wall, or alongside other vintage French advertising work in a gallery arrangement.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909614518649,"sku":"VPA-11493-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909614551417,"sku":"VPA-11493-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909614584185,"sku":"VPA-11493-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909614616953,"sku":"VPA-11493-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909614649721,"sku":"VPA-11493-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909614682489,"sku":"VPA-11493-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909614715257,"sku":"VPA-11493-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-Cappiello-CostumedRevellerBottle-1900s.jpg?v=1783449272","url":"https:\/\/vintageposterarchives.com\/products\/veuve-amiot-cappiello-1922-advertising-poster","provider":"Vintage Poster Archives","version":"1.0","type":"link"}