{"product_id":"to-have-and-to-hold-guinnell-ww2-1944","title":"To Have and to Hold 1944 | Vic Guinnell WW2 Poster","description":"\u003cp\u003eA helmeted American GI raises both arms to unfurl a full-scale Stars and Stripes flag above him, its red and white stripes sweeping diagonally across the upper two-thirds of the composition. The soldier looks upward from a grey, indeterminate ground, his khaki shirt torn at the sleeve. White italic brush-script at lower left reads: 'To Have and to Hold!' Bold maroon slab-serif type at the foot of the poster announces: WAR BONDS.\u003c\/p\u003e\n\u003cp\u003eDesigned by Vic Guinnell and issued by the U.S. Government Printing Office in 1944 as an Official U.S. Treasury poster (code WFD 891), this work belongs to the 6th War Loan campaign, which ran from 20 November to 16 December 1944 with a national target of $16 billion. The eight War Loan drives conducted between 1942 and 1945 raised $185.7 billion from 85 million American purchasers, one of the largest civilian fundraising efforts in history. The Library of Congress holds the original in its Prints and Photographs Division under reproduction number LC-USZC4-2755.\u003c\/p\u003e\n\u003cp\u003eGuinnell's approach is compositionally spare: the flag in full saturated red, white and blue against the soldier in muted khaki and grey. The low viewing angle and the flag's implied mass direct the eye upward, the soldier's torn sleeve and set jaw supplying the human cost. No supplementary text or symbol is needed. The design communicates through figure, fabric and contrast alone.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, restored from a high-resolution institutional source scan. The poster sits naturally alongside other US home-front material and wartime figurative illustration in any collection of mid-twentieth-century American graphic design.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64406565192057,"sku":"VPA-13895-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64406565224825,"sku":"VPA-13895-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64406565257593,"sku":"VPA-13895-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64406565290361,"sku":"VPA-13895-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64406565323129,"sku":"VPA-13895-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64406565355897,"sku":"VPA-13895-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64406565388665,"sku":"VPA-13895-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Propaganda-Military-WarBonds-ToHaveAndToHold-SoldierFlag-1940s__VPA-13895.jpg?v=1787993585","url":"https:\/\/vintageposterarchives.com\/products\/to-have-and-to-hold-guinnell-ww2-1944","provider":"Vintage Poster Archives","version":"1.0","type":"link"}