{"product_id":"swissair-winter-luftverkehr-matter-1935","title":"Swissair Winter-Luftverkehr 1935 | Herbert Matter Alpine Aviation","description":"\u003ch2\u003eSwissair Winter-Luftverkehr: Modernist Aviation Design\u003c\/h2\u003e\n\u003cp\u003eA silver Douglas DC-2 banks above snow-covered Alpine peaks, rendered in Herbert Matter's revolutionary photomontage technique. The aircraft appears suspended in a deep navy sky, its streamlined form contrasting against the stark white mountains below.\u003c\/p\u003e\n\u003cp\u003eDesigned by Herbert Matter for Swissair in 1935, this poster marked a turning point in European travel advertising. Matter pioneered the integration of photography with graphic design, creating a bold new aesthetic that broke with traditional poster illustration. The composition emphasises speed and modernity, reflecting the era's fascination with technological progress.\u003c\/p\u003e\n\u003cp\u003eSwissair commissioned this work as part of their campaign to establish regular winter service to eleven European destinations. The DC-2 aircraft represented cutting-edge aviation technology, connecting Switzerland to cities from London to Barcelona at previously unimaginable speeds.\u003c\/p\u003e\n\u003cp\u003eThis archival print preserves one of the defining works of 1930s modernist design, when commercial art embraced avant-garde principles to sell the romance of flight.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57353795535225,"sku":"26B-0032-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57353795567993,"sku":"26B-0032-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57353795600761,"sku":"26B-0032-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57353795633529,"sku":"26B-0032-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57353795666297,"sku":"26B-0032-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57353795699065,"sku":"26B-0032-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57353795731833,"sku":"26B-0032-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Airline-Swissair-WinterLuftverkehr-AlpineRoutes-1930s_2b8f517d-234d-4883-b142-22a80420c6cf.jpg?v=1780230552","url":"https:\/\/vintageposterarchives.com\/products\/swissair-winter-luftverkehr-matter-1935","provider":"Vintage Poster Archives","version":"1.0","type":"link"}