{"product_id":"savora-mustard-cappiello-1929","title":"Savora Mustard 1929 | Cappiello Food Poster | Archival Print","description":"\u003cp\u003eA whimsical rabbit-eared character sits at his dining table, napkin tucked under his chin, savoring a meal with a jar of Savora mustard prominently displayed. The composition unfolds against Cappiello's signature vibrant red background, with bold yellow lettering commanding attention.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1929 for the French mustard brand Savora. Known as the father of modern advertising, Cappiello brought his distinctive approach to this charming food advertisement. The poster exemplifies the playful character-driven advertising that defined French commercial art of the late 1920s.\u003c\/p\u003e\n\u003cp\u003eThis represents Cappiello's mastery of memorable brand ambassadors, where whimsical figures became the face of everyday products. His bold color palette and clear typography made Savora instantly recognizable on French streets, establishing a template for food advertising that influenced decades of commercial design.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks, preserving the warmth and humor that made Cappiello's advertising work so enduring.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395702497657,"sku":"VPA-11656-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395702530425,"sku":"VPA-11656-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395702563193,"sku":"VPA-11656-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395702595961,"sku":"VPA-11656-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395702628729,"sku":"VPA-11656-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395702661497,"sku":"VPA-11656-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395702694265,"sku":"VPA-11656-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-Savora-Cappiello-RabbitDiner-1929__VPA-11656.jpg?v=1780841966","url":"https:\/\/vintageposterarchives.com\/products\/savora-mustard-cappiello-1929","provider":"Vintage Poster Archives","version":"1.0","type":"link"}