{"product_id":"rolex-leupin-1959-swiss-watch-advertising","title":"Rolex Leupin 1959 | Swiss Watch Advertising Poster","description":"\u003cp\u003eA pink, loosely painted hand rises from a voluminous red robe with ermine-spotted white trim, index finger pointing toward the Rolex crown above. At the wrist, a gold-yellow Rolex watch sits at the centre of the frame. The composition is built on one idea: if the crown in Rolex's logotype implies royalty, a king should wear the watch. Leupin sets it out in three gestures, the pointing finger, the crown, the brand name in green capitals, and the case is complete.\u003c\/p\u003e\n\u003cp\u003eDesigned by Herbert Leupin (1916–1999) for Rolex in 1959 and printed by Art Institut Orell Füssli A.G. in Zürich, this poster is from Leupin's most productive decade. The Basel-trained designer had studied in Paris under Paul Colin and, through the 1940s and 1950s, built a body of commercial poster work that placed him among the leading Swiss graphic artists of the post-war era. His campaigns for Rolex, Coca-Cola, and Reemtsma were noted for their economy of means: a single visual conceit, resolved without excess.\u003c\/p\u003e\n\u003cp\u003eThe Rolex crown poster is among his most cited works in the brand's advertising history, noted by Sotheby's as an example from a campaign that made a direct equation between the brand's five-point coronet trademark and the concept of monarchy. The flat black background, the high-key palette, and the loose expressive brushstroke render the composition instantly legible at distance, the hallmark of Leupin's billboard-scale thinking.\u003c\/p\u003e\n\u003cp\u003eReproduced from an archival source as an archival print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks for long-term colour stability.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053775073657,"sku":"VPA-13832-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053775106425,"sku":"VPA-13832-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053775139193,"sku":"VPA-13832-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053775171961,"sku":"VPA-13832-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053775204729,"sku":"VPA-13832-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053775237497,"sku":"VPA-13832-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053775270265,"sku":"VPA-13832-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Rolex-PointingHand-1950s.jpg?v=1785004464","url":"https:\/\/vintageposterarchives.com\/products\/rolex-leupin-1959-swiss-watch-advertising","provider":"Vintage Poster Archives","version":"1.0","type":"link"}