{"product_id":"roc-st-louis-mineral-water-tuckson-1950s","title":"Roc St-Louis Mineral Water 1950s | Tuckson Vintage Food Poster","description":"\u003cp\u003eA wide-eyed baby in a white swaddling suit hangs suspended from a golden hot-air balloon, clutching a full-size Roc St-Louis mineral water bottle against a saturated cobalt blue ground. The balloon carries the brand's selling lines in red brush script: \"Légère aux petits et aux grands \/ Carbonatée. Calcique. Magnésienne.\" At the foot of the poster, large white condensed sans-serif spells out EAU MINÉRALE NATURELLE \/ ROC St-LOUIS \/ GRANDE SOURCE. The visual logic is a single, generous joke: the bottle is nearly as large as the baby holding it.\u003c\/p\u003e\n\u003cp\u003ePrinted by the Toulouse-Paris house B. Sirven Imprimeur and signed by the artist using the pseudonym Tuckson, the poster dates to around 1950–1954. It belongs to the post-war French advertising poster tradition in which beverage brands competed for attention through bold flat-colour compositions and a single arresting image, a convention that Savignac and Villemot were refining in Paris at precisely the same moment. Roc St-Louis mineral water, marketed as naturally carbonated and rich in calcium and magnesium, positioned itself as a health drink for all ages, hence the appeal to \"les petits et les grands\" and the use of an infant as the product ambassador.\u003c\/p\u003e\n\u003cp\u003eThe cobalt-and-gold palette and the exaggerated scale of the bottle against the infant figure give the composition its energy. For collectors of mid-century French commercial art and for anyone drawn to the post-war beverage advertising that made Perrier, Campari and Vichy household names across Europe, this poster sits in that same register: wit, colour, and a single idea executed without compromise.\u003c\/p\u003e\n\u003cp\u003eReproduced from archival sources on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053772747129,"sku":"VPA-13831-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053772779897,"sku":"VPA-13831-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053772812665,"sku":"VPA-13831-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053772845433,"sku":"VPA-13831-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053772878201,"sku":"VPA-13831-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053772910969,"sku":"VPA-13831-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053772943737,"sku":"VPA-13831-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-RocStLouis-Tuckson-BabyBalloon-1930s.jpg?v=1785004462","url":"https:\/\/vintageposterarchives.com\/products\/roc-st-louis-mineral-water-tuckson-1950s","provider":"Vintage Poster Archives","version":"1.0","type":"link"}