{"product_id":"nsu-neckarsulmer-codognato-motorcycle-1908","title":"NSU Neckarsulmer 1908 | Codognato Motorcycle Poster","description":"\u003cp\u003eA male rider in black leather and goggles leans forward over a period NSU motorcycle, his scarf lifting in the slipstream, while a woman in a full vermilion dress rides side-saddle behind him. An alpine peak rises in a rose-lilac sky above; to the upper left, a red NSU motor car rushes in the opposite direction. The lower composition is anchored by a large forest-green NSU logotype with 'NECKARSULMER FAHRRADWERKE' below it, and the Milan-Paris printer D. Coen \u0026amp; C. credited at the foot.\u003c\/p\u003e\n\u003cp\u003eDesigned by Plinio Codognato (Verona, 1878, Milan, 1940) for the German manufacturer Neckarsulmer Fahrradwerke around 1908, when the company was expanding into export markets and commissioning prestige advertising through the Italian commercial print trade. Codognato had already produced work for Fiat, Pirelli, and Atala, and the NSU poster shows the same blend of rounded, warmly modelled figures and bold, legible display lettering that characterised his output across this period.\u003c\/p\u003e\n\u003cp\u003eThe composition belongs to the turn between Belle Époque illustration and the early-century appetite for speed: the soft modelling of the figures and the decorative sensibility of the Art Nouveau tradition sit alongside a diagonal rush across the picture plane that belongs to the new motoring age. The printer imprint 'D. COEN \u0026amp; C. MILANO-PARIGI' places the production firmly within Italy's export poster trade, which served German, French, and British manufacturers throughout the Edwardian period.\u003c\/p\u003e\n\u003cp\u003eReproduced from a high-resolution restoration of the original lithograph, printed on 200gsm Enhanced Matte Fine Art Paper with pigment-based archival inks. Suited to anyone drawn to Edwardian motoring history, Italian poster art of the 1900s, or the graphic design of the pre-war speed era.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64237335839097,"sku":"VPA-13782-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64237335871865,"sku":"VPA-13782-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64237335904633,"sku":"VPA-13782-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64237335937401,"sku":"VPA-13782-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64237335970169,"sku":"VPA-13782-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64237336002937,"sku":"VPA-13782-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64237336035705,"sku":"VPA-13782-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-NSU-Neckarsulmer-MotorcycleCouple-c1910.jpg?v=1786629712","url":"https:\/\/vintageposterarchives.com\/products\/nsu-neckarsulmer-codognato-motorcycle-1908","provider":"Vintage Poster Archives","version":"1.0","type":"link"}