{"product_id":"nsu-motorraeder-1922-lehmann-steglitz-motorcycle","title":"NSU Motorräder 1922 | Lehmann-Steglitz Motorcycle Poster","description":"\u003cp\u003eA helmeted racer in a yellow leather suit crouches low over a dark NSU motorcycle, the machine angled sharply upward toward the viewer on an unbroken black ground. Bold teal speed-lines arc behind the figure. The NSU logotype in large teal block capitals occupies the upper third; cream italic brush lettering at the foot reads Motorräder Touren u. Sportmodelle. The composition uses four colours and a low viewing angle to reduce a motorcycle and rider to a single visual gesture of forward momentum.\u003c\/p\u003e\n\u003cp\u003eDesigned by Martin Lehmann-Steglitz for NSU Motorenwerke, Neckarsulm, around 1922. Martin Lehmann (1884–1950), working with his twin brother Walter from their Berlin-Steglitz advertising studio founded in 1913, produced some of the most assured commercial graphic work of Weimar-era Germany. NSU, founded in 1873 and producing motorcycles from 1901, was expanding its touring and sport model range into a post-war German consumer market when this poster was commissioned. The design was produced in both paper poster and enamel sign versions, printed by the Aetz- und Emaillierwerk Robert Dold, Offenburg.\u003c\/p\u003e\n\u003cp\u003eThe work sits at the point where the pre-war decorative lithograph tradition gives way to the geometric palette discipline of Art Deco. The two-tone amber-yellow and teal against black anticipates the saturated commercial colour language of mid-1920s German advertising art. It is a direct antecedent of the Plakatstil approach: one figure, one gesture, one brand name.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper. Printed to order and supplied rolled. A considered choice for anyone engaged with Weimar graphic design, early German motorcycling history, or the intersection of Art Deco and industrial advertising.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909609341305,"sku":"VPA-10260-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909609374073,"sku":"VPA-10260-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909609406841,"sku":"VPA-10260-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909609439609,"sku":"VPA-10260-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909609472377,"sku":"VPA-10260-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909609505145,"sku":"VPA-10260-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909609537913,"sku":"VPA-10260-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-NSU-Motorrader-SportmodellRider-1920s.jpg?v=1783449241","url":"https:\/\/vintageposterarchives.com\/products\/nsu-motorraeder-1922-lehmann-steglitz-motorcycle","provider":"Vintage Poster Archives","version":"1.0","type":"link"}