{"product_id":"michelin-bibendum-ogalop-pneu-velo-1912","title":"Michelin Bibendum Cycling c.1912 | Pneu Vélo Road Poster","description":"\u003cp\u003eBibendum cycles away along a French country road, cigar alight, one leg flung over the handlebars with the ease of a man who knows his tyres. A yellow placard on his back reads 'Le Meilleur Le Moins Cher', the best, the cheapest. The rims of the bicycle carry 'MICHELIN' in hand-lettered type. The road curves into a green pastoral landscape under an orange-pink sky; a grey milestone post stands at the roadside. At the foot of the composition, bold orange-red slab-serif lettering announces 'Pneu Vélo MICHELIN'.\u003c\/p\u003e\n\u003cp\u003eThe design is by Marius Rossillon, the Lyon-born illustrator who worked under the pseudonym O'Galop. In 1898 André Michelin commissioned Rossillon to develop Bibendum from a sketch Rossillon had originally drawn for a Munich brewery. The resulting character, composed of stacked tyres and perpetually smoking a cigar, became one of the most sustained mascot presences in advertising history. This cycling composition dates to around 1911–1913, the late period of O'Galop's Michelin output, documented in multiple auction records at Poster Auctions International, Forum Auctions UK, and Neue Auctions, with impressions printed by Chaix, Paris, and variant runs by Art Chimie, Paris.\u003c\/p\u003e\n\u003cp\u003eThe composition belongs to French Belle Époque advertising lithography at its most fluent: warm earth tones, a strong narrative moment, and line work that carries both humour and graphic authority. Within a decade, the looser organic style O'Galop employs here would give way to the harder geometries of Art Deco, making this poster a marker of the transition between two eras of French commercial art.\u003c\/p\u003e\n\u003cp\u003eReproduced on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks. The design is from 1912; the print is freshly produced.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053790966137,"sku":"VPA-13809-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053790998905,"sku":"VPA-13809-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053791031673,"sku":"VPA-13809-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053791064441,"sku":"VPA-13809-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053791097209,"sku":"VPA-13809-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053791129977,"sku":"VPA-13809-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053791162745,"sku":"VPA-13809-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Sport-Cycling-Michelin-Bibendum-Velo-c1900.jpg?v=1785004560","url":"https:\/\/vintageposterarchives.com\/products\/michelin-bibendum-ogalop-pneu-velo-1912","provider":"Vintage Poster Archives","version":"1.0","type":"link"}