{"product_id":"menthe-pastille-giffard-dornellas-1937","title":"Menthe-Pastille Giffard 1937 | Dornellas Vintage Ad Poster","description":"\u003cp\u003eA green satyr bounds across a warm peach-cream ground, one hand raised with a small horn, the other extending a bottle of Menthe-Pastille toward the viewer. The figure is rendered in flat leaf green and near-black, in a loose brush style that fills the composition with forward movement. Bold black slab-serif type anchors the lower third: 'MENTHE-PASTILLE', with 'LIQUEUR E. GIFFARD.' in orange and 'BLANCHE ou VERTE' in italic green below. The printer credit at lower left reads Vercasson, Paris. Upper right: DORNELLAS No 57.\u003c\/p\u003e\n\u003cp\u003eMenthe-Pastille was invented in 1885 by Émile Giffard, a pharmacist in Angers who converted his dispensary into a distillery after his peppermint liqueur outgrew its pharmaceutical origins. Giffard's company commissioned a succession of notable French poster artists across the following five decades: Léonetto Cappiello contributed a red-figure composition in 1906, Baudrier Foucault designed the celebrated whale poster of 1925. Dornellas's 1937 version continues the series with a green satyr figure that acknowledges Cappiello's earlier idiom while adopting the flatter, bolder graphic approach of interwar French commercial printing.\u003c\/p\u003e\n\u003cp\u003eThe Giclée process, printed on 200gsm Enhanced Matte Fine Art Paper with pigment-based archival inks, reproduces the flat colour fields and hand-lettered type of the original offset lithograph with precision. The peach-to-orange gradient of the ground and the sharp green-to-black modelling of the satyr both hold cleanly on the matte surface.\u003c\/p\u003e\n\u003cp\u003eA natural choice for anyone drawn to 1930s French advertising art, the Giffard poster series, or the graphic vocabulary of the interwar aperitif poster.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909616583033,"sku":"VPA-13384-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909616615801,"sku":"VPA-13384-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909616648569,"sku":"VPA-13384-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909616681337,"sku":"VPA-13384-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909616714105,"sku":"VPA-13384-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909616746873,"sku":"VPA-13384-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909616779641,"sku":"VPA-13384-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-MenthePastille-Giffard-Bornellas-GreenDevil-1937.jpg?v=1783449286","url":"https:\/\/vintageposterarchives.com\/products\/menthe-pastille-giffard-dornellas-1937","provider":"Vintage Poster Archives","version":"1.0","type":"link"}