{"product_id":"mauzan-moretti-impermeabili-1921","title":"Mauzan Moretti 1921 | Italian Advertising Poster","description":"\u003cp\u003eA white elephant strides through a driving rainstorm, draped from neck to tail in a voluminous lemon-yellow waterproof tarpaulin. A turbaned rider sits atop the animal, clutching a small umbrella, while the elephant glances back with a single knowing eye. The image is built on contrast and wit: a near-black ground, diagonal rain streaks in dark charcoal, and the white of the elephant's skin set against the saturated yellow cape. Bold Art Deco block capitals spell COPERTONI IMPERMEABILI beneath a flowing italic script tagline, 'Eterni al sole ed alla piova!', eternal in sun and rain.\u003c\/p\u003e\n\u003cp\u003eDesigned in 1921 by Luciano Achille Mauzan (1883–1952) for Ettore Moretti, a Milan-based manufacturer of waterproof tarpaulins and camping goods at Foro Bonaparte 12. Mauzan, French-born and Milan-based from 1905, was among the most prolific commercial illustrators of the Italian inter-war years, working across film posters, brand advertising, and war loan campaigns. The Copertoni Impermeabili design, printed by the MAGA agency of Milano, is among his most-cited works in the auction literature (Mauzan A181; PAI-XXXV, 381), valued for the way it grounds an implausible premise, an elephant fitted for a tarpaulin, in bold graphic logic. The restricted palette and the animal's backward glance give the composition its staying power.\u003c\/p\u003e\n\u003cp\u003eReproduced from an archival high-resolution source on 200gsm Enhanced Matte Fine Art Paper. The deep black field and sharp lemon yellow reproduce with particular clarity on a smooth matte substrate, preserving the graphic contrast of the original lithograph. A natural choice for anyone drawn to Italian graphic design of the 1920s or the broader history of inter-war commercial art.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053768880505,"sku":"VPA-13505-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053768913273,"sku":"VPA-13505-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053768946041,"sku":"VPA-13505-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053768978809,"sku":"VPA-13505-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053769011577,"sku":"VPA-13505-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053769044345,"sku":"VPA-13505-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053769077113,"sku":"VPA-13505-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-CopertoniImpermeabili-Moretti-ElephantRaincoat-1920s.jpg?v=1785004437","url":"https:\/\/vintageposterarchives.com\/products\/mauzan-moretti-impermeabili-1921","provider":"Vintage Poster Archives","version":"1.0","type":"link"}