{"product_id":"limonade-brault-noyer-1938-vintage-food-poster","title":"Limonade Brault 1938 | Noyer French Vintage Food Poster","description":"\u003cp\u003eFive mermaids with cobalt-blue tails wheel around a tilted oversized glass, bubbles rising across a golden-yellow and brushstroke-blue ground. The figures are linked by gesture, one dives head-first into the glass, two clasp hands below it, two more spiral at the edges, giving the composition a continuous circular motion. BRAULT runs in bold white condensed type across the lower third; PUR SUCRE PUR FRUIT anchors the base; AU GAZ NATUREL DES SOURCES arcs across the top in navy caps. Signed Ph. H. Noyer 38, printed by Joël Bellon, Paris.\u003c\/p\u003e\n\u003cp\u003ePhilippe Henri Noyer (1917–1985) designed this lithograph at twenty-one, shortly after training at the École des Beaux-Arts in Lyon and the Paul Colin School of Art in Paris. The Brault commission is among his earliest advertising work. Source Brault was a French producer of naturally carbonated mineral water used in lemonade, and the mermaid motif, playful, aquatic, and deliberately light-hearted, translated the brand's natural-carbonation claim into a single coherent visual. Noyer's warm ochre figure palette against the yellow ground sets the illustration apart from the cooler, more geometric beverage advertising of the same decade.\u003c\/p\u003e\n\u003cp\u003eThis design sits in the tradition of French drinks advertising that ran from Cappiello's absinthes through Carlu's aperitifs: the product's qualities rendered as a cast of characters rather than a product rendered. The poster was produced as a large-format lithograph, approximately 160 x 120 cm, one of the most substantial formats used in French retail advertising of the period.\u003c\/p\u003e\n\u003cp\u003eReproduced on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks. Suited to anyone interested in 1930s French commercial illustration, the history of European soft-drink advertising, or the broader tradition of mid-century figurative poster art.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053780775289,"sku":"VPA-13740-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053780808057,"sku":"VPA-13740-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053780840825,"sku":"VPA-13740-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053780873593,"sku":"VPA-13740-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053780906361,"sku":"VPA-13740-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053780939129,"sku":"VPA-13740-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053780971897,"sku":"VPA-13740-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-LimonadeBrault-MermaidsDancing-1938.jpg?v=1785004500","url":"https:\/\/vintageposterarchives.com\/products\/limonade-brault-noyer-1938-vintage-food-poster","provider":"Vintage Poster Archives","version":"1.0","type":"link"}