{"product_id":"labour-health-service-nhs-poster-1948","title":"Labour's Health Service Covers Everyone 1948 | NHS Poster","description":"\u003cp\u003eLabour's Health Service covers everyone. Tories voted against it. A defining moment in British political history, rendered in the bold graphic language of post-war campaign design.\u003c\/p\u003e\n\u003cp\u003eThis Labour Party poster was commissioned in 1948 during the NHS's turbulent birth. Six figures representing three generations stand beneath a protective white arc, their individual portraits unified through photomontage technique. The saturated yellow background and bold red typography create maximum visual impact, designed for billboard display across Britain's cities.\u003c\/p\u003e\n\u003cp\u003ePrinted by H. Manly \u0026amp; Son during Aneurin Bevan's campaign to defend the newly established Health Service. The message was pointed: the Conservatives had voted against the NHS Act 21 times before it passed. On 5 July 1948, the NHS opened its doors, offering free healthcare to all citizens for the first time in British history.\u003c\/p\u003e\n\u003cp\u003eThe poster embodies the revolutionary moment when healthcare became a right, not a privilege. Bold condensed sans-serif capitals in red and black announce Labour's achievement against a background that suggests both optimism and defiance. This is political design at its most direct, carrying a message that remains as urgent today as it was seventy-five years ago.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63739877458297,"sku":"VPA-13164-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63739877491065,"sku":"VPA-13164-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63739877523833,"sku":"VPA-13164-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63739877556601,"sku":"VPA-13164-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63739877589369,"sku":"VPA-13164-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63739877622137,"sku":"VPA-13164-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63739877654905,"sku":"VPA-13164-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Propaganda-LabourParty-NHS-CoversEveryone-1948__VPA-13164.jpg?v=1781169356","url":"https:\/\/vintageposterarchives.com\/products\/labour-health-service-nhs-poster-1948","provider":"Vintage Poster Archives","version":"1.0","type":"link"}