{"product_id":"household-cavalry-games-recruitment-1949","title":"Household Cavalry 1949 | Abram Games Recruitment Poster","description":"\u003cp\u003eTwo Household Cavalry soldiers charge forward on horseback, their silhouetted forms cutting against a gradient background. White-gloved hands grip reins and flags, red and white plumes blur with speed, the composition distilled to essential elements of movement and purpose.\u003c\/p\u003e\n\u003cp\u003eDesigned by Abram Games in 1949 for British Army recruitment. Games served as Official War Poster Artist during World War II, creating over 100 posters, and continued his military commissions in peacetime. The Household Cavalry consists of the Life Guards and Blues and Royals, the two most senior cavalry regiments of the British Army.\u003c\/p\u003e\n\u003cp\u003eGames applied his renowned \"maximum meaning, minimum means\" philosophy to this commission. The diagonal thrust, bold sans-serif typography, and patriotic red, white and blue palette exemplify his modernist approach to persuasive design. This recruitment poster represents post-war British graphic design at its most confident and economical.\u003c\/p\u003e\n\u003cp\u003eArchival print reproduced from historical source material using pigment-based inks on 200gsm Enhanced Matte Fine Art Paper.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57353796026745,"sku":"26B-0039-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57353796059513,"sku":"26B-0039-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57353796092281,"sku":"26B-0039-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57353796125049,"sku":"26B-0039-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57353796157817,"sku":"26B-0039-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57353796190585,"sku":"26B-0039-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57353796223353,"sku":"26B-0039-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Propaganda-and-Military-HouseholdCavalry-AbramGames-RecruitmentCharge-1950s_14eb0c34-a959-4d50-a267-fd23b47332e5.jpg?v=1780230552","url":"https:\/\/vintageposterarchives.com\/products\/household-cavalry-games-recruitment-1949","provider":"Vintage Poster Archives","version":"1.0","type":"link"}