{"product_id":"delta-air-lines-las-vegas-hardy-1960s","title":"Delta Air Lines Las Vegas 1960s | John Hardy Vintage Airline Poster","description":"\u003cp\u003eA man in a dark suit stands behind a roulette wheel spindle and two stacks of red and white casino chips, grinning broadly. Behind him the Las Vegas Strip at night is rendered in gestural neon, cream and red strokes resolving into the Desert Inn sign and a scatter of club and restaurant lettering. LAS VEGAS fills the top of the poster in hand-lettered yellow capitals. DELTA AIR LINES anchors the base in condensed white on a lavender band. Deep navy dominates: the background, the suit, the desert sky. Against it, the cream figure and the yellow headline pull the eye in two directions at once.\u003c\/p\u003e\n\u003cp\u003eJohn Hardy (1923–2014), born in Tours, France, was commissioned by Delta Air Lines in the late 1950s and early 1960s to design the airline's Royal Jet Service destination series. Each poster in the series centred on a human figure that stood for the character of the place: a Southern Belle for Atlanta, a cowboy for Fort Worth, a jazz trumpeter for New Orleans, and a casino high-roller for Las Vegas. The series ran as multi-colour screen prints, displayed in airports and travel agencies across the network. Hardy's figurative approach, described by art historian Gail Levin as 'ironic realism' in the tradition of Hopper and Marsh, gave Delta's advertising a warmth and specificity that set it apart from the abstract jet-age graphics of competitors.\u003c\/p\u003e\n\u003cp\u003eThe Las Vegas poster belongs to a moment when the city was consolidating its identity as a destination rather than a waypoint, the Desert Inn, visible in the neon behind the gambler, opened in 1950 and was the Strip's prestige address through the Rat Pack era.\u003c\/p\u003e\n\u003cp\u003eReproduced on 200gsm Enhanced Matte Fine Art Paper using archival pigment inks. The flat-colour poster palette and the bold graphic composition translate well at scale.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63927131177337,"sku":"VPA-13392-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63927131210105,"sku":"VPA-13392-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63927131242873,"sku":"VPA-13392-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63927131275641,"sku":"VPA-13392-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63927131308409,"sku":"VPA-13392-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63927131341177,"sku":"VPA-13392-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63927131373945,"sku":"VPA-13392-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Airline-DeltaAirLines-LasVegasGambler-1950s_bf2a0473-a647-49fb-ad9d-4b074a67b79d.jpg?v=1783676177","url":"https:\/\/vintageposterarchives.com\/products\/delta-air-lines-las-vegas-hardy-1960s","provider":"Vintage Poster Archives","version":"1.0","type":"link"}