{"product_id":"citron-salomon-mallet-1920s-soap","title":"Citron Salomon 1920s | Beatrice Mallet Soap Poster","description":"\u003cp\u003eA round-cheeked toddler stands in a white wash-basin, holding a lemon-shaped yellow soap bar. To the right, an open product box displays six individually wrapped bars of Citron Salomon Genuine Lemon Juice Soap. The composition fills a saturated cobalt-blue ground; 'CITRON SALOMON' runs across the top in large cream slab-serif type, and the product claim 'BLANCHIT, ADOUCIT, RAFRAICHIT' (Whitens, Softens, Refreshes) anchors the middle register.\u003c\/p\u003e\n\u003cp\u003eDesigned by Beatrice Mallet (1896–1951), an English-born illustrator who moved to Paris in the early 1920s and built a first-rank reputation in French commercial art. Mallet was the illustrator of choice for Galeries Lafayette, Petit Bateau, and Lion Noir shoe polish, among many others. Her hallmark was a warmly observed, slightly mischievous depiction of children, which made her an ideal choice for a soap brand selling on the dual promise of hygiene and freshness. The poster was lithographed by Imprimerie J.E. Goossens of Lille and Paris for Georges Salomon, Parfumeur, of Pantin.\u003c\/p\u003e\n\u003cp\u003eThe poster belongs to the period between Mallet's arrival in Paris and her peak commercial output through the mid-1920s, when the flat graphic language of French commercial lithography had found its confidence: bold ground colours, simplified product staging, and an illustration style that could hold a wall across a street or a shop window with equal force.\u003c\/p\u003e\n\u003cp\u003eReproduced as a vintage advertising poster on 200gsm Enhanced Matte Fine Art Paper, using pigment-based archival inks. A coherent fit alongside other French inter-war commercial illustration, or as a standalone note of colour in a kitchen, bathroom, or working study.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64237329023353,"sku":"VPA-13488-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64237329056121,"sku":"VPA-13488-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64237329088889,"sku":"VPA-13488-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64237329121657,"sku":"VPA-13488-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64237329154425,"sku":"VPA-13488-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64237329187193,"sku":"VPA-13488-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64237329219961,"sku":"VPA-13488-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-CitronSalomon-LemonSoap-Cherub-1910s.jpg?v=1786629680","url":"https:\/\/vintageposterarchives.com\/products\/citron-salomon-mallet-1920s-soap","provider":"Vintage Poster Archives","version":"1.0","type":"link"}