{"product_id":"chocolat-klaus-cappiello-chocolate-1903","title":"Chocolat Klaus 1903 | Cappiello Chocolate Poster","description":"\u003cp\u003eA woman in flowing green dress rides a spirited orange horse against stark black background, the brand name rendered in bold yellow lettering. This vintage chocolate poster depicts the theatrical flair that made Leonetto Cappiello the master of early commercial design.\u003c\/p\u003e\n\u003cp\u003eDesigned by Cappiello in 1903 for Swiss chocolate company Chocolat Klaus, this poster marked a revolution in advertising art. The Italian-born, Paris-based artist broke from traditional product imagery, creating bold symbolic design that became so recognisable customers asked for \"red horse chocolate\" in shops.\u003c\/p\u003e\n\u003cp\u003eThe composition exemplifies Cappiello's pioneering approach: simplified forms, saturated colours, visual surprise over literal representation. The image served as the company's logo for fifty years, establishing both the brand and Cappiello's reputation as father of modern advertising.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print using pigment-based inks on 200gsm Enhanced Matte Fine Art Paper.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395689455993,"sku":"VPA-11622-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395689488761,"sku":"VPA-11622-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395689521529,"sku":"VPA-11622-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395689554297,"sku":"VPA-11622-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395689587065,"sku":"VPA-11622-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395689619833,"sku":"VPA-11622-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395689652601,"sku":"VPA-11622-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-ChocolatKlaus-Cappiello-WomanRearingHorse-1903__VPA-11622.jpg?v=1780841911","url":"https:\/\/vintageposterarchives.com\/products\/chocolat-klaus-cappiello-chocolate-1903","provider":"Vintage Poster Archives","version":"1.0","type":"link"}