{"product_id":"cherry-rocher-1922-paul-mohr-advertising","title":"Cherry Rocher 1922 | Paul Mohr Vintage Advertising Poster","description":"\u003cp\u003eA golden bird with a woman's face perches on a cherry-laden branch, one wing raised to hold a bottle of Cherry Rocher Liqueur aloft against a solid black ground. Deep blue-green foliage extends on either side; clusters of glossy red cherries hang from every bough. Bold sage-green hand-lettered type occupies the lower half: 'Cherry Rocher LIQUEUR', printed by Affiches EDIA of Paris.\u003c\/p\u003e\n\u003cp\u003eDesigned by Paul Mohr (1890–1959) and printed by EDIA, 44 Rue Letellier, Paris, in September 1922. Mohr worked in the graphic tradition of Cappiello and Jean d'Ylen: high-contrast silhouettes, flat planes of saturated colour, no unnecessary detail. Cherry Rocher, founded in 1705 by Barthélémy Rocher in La Côte-Saint-André and recognised as one of France's oldest distilleries, was by the early 1920s investing in quality commercial poster art to cement its position in the Paris market.\u003c\/p\u003e\n\u003cp\u003eThe bird-woman figure is a knowing piece of Art Deco fantasia: the genre convention of the female figure in advertising, reimagined as a yellow bird whose human face profiles with the same cool composure as any Vogue illustration of the period. The black ground gives the composition its authority; nothing competes with the yellow and red.\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising poster is reproduced on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks, restored from the 1922 lithograph original.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64237348651385,"sku":"VPA-13475-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64237348684153,"sku":"VPA-13475-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64237348716921,"sku":"VPA-13475-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64237348749689,"sku":"VPA-13475-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64237348782457,"sku":"VPA-13475-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64237348815225,"sku":"VPA-13475-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64237348847993,"sku":"VPA-13475-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-CherryRocher-BirdWoman-Cherries-1922.jpg?v=1786629741","url":"https:\/\/vintageposterarchives.com\/products\/cherry-rocher-1922-paul-mohr-advertising","provider":"Vintage Poster Archives","version":"1.0","type":"link"}