{"product_id":"cappiello-syndetikon-1905-advertising","title":"Cappiello Syndetikon 1905 | Vintage Advertising Poster","description":"\u003cp\u003eA child in a red suit stands astride a grey city skyline, arms raised overhead, pressing a small tube of glue against the base of a vast ringed planet. Saturn's body swirls in yellow-green and blue; its broad amber-orange ring arches across the full width of the composition. The sky behind is deep cobalt, scattered with small white stars. Above: 'Syndetikon' in thick yellow block letters. Below: 'Klebt, leimt, kittet alles', sticks, glues, cements everything, in green sans-serif. The entire selling proposition of an adhesive product is reduced to one image: the glue strong enough to hold Saturn's rings in place.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) and printed by P. Vercasson, Paris, around 1905, the poster was commissioned for Syndetikon, the German adhesive produced by Otto Ring \u0026amp; Co. Cappiello had signed an exclusive contract with Vercasson in 1900 and was at this point producing the inventive single-gesture compositions that would define his reputation. He deliberately rejected the layered decorative approach of the Art Nouveau period in favour of one bold image against a saturated ground, a method he applied to brands from Campari to Chocolat Klaus. The Syndetikon commission shows that method at its most playful: product claim translated into a visual at planetary scale.\u003c\/p\u003e\n\u003cp\u003eCappiello is widely cited as a founding figure of modern advertising design. Over his career he produced more than 530 advertising posters, each built on the same principle: one memorable image, immediately legible at street distance. The Syndetikon poster, with its cobalt sky and Saturn-scale hyperbole, demonstrates why that principle proved so durable.\u003c\/p\u003e\n\u003cp\u003eReproduced from a carefully restored archival source and printed on 200gsm Enhanced Matte Fine Art Paper. A natural fit for collectors of early 20th-century commercial lithography, Cappiello enthusiasts, and anyone who values the graphic inventiveness of the pre-war advertising poster.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909611700601,"sku":"VPA-10299-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909611733369,"sku":"VPA-10299-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909611766137,"sku":"VPA-10299-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909611798905,"sku":"VPA-10299-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909611831673,"sku":"VPA-10299-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909611864441,"sku":"VPA-10299-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909611897209,"sku":"VPA-10299-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Syndetikon-JesterSaturn-1900s.jpg?v=1783449253","url":"https:\/\/vintageposterarchives.com\/products\/cappiello-syndetikon-1905-advertising","provider":"Vintage Poster Archives","version":"1.0","type":"link"}