{"product_id":"cappiello-savora-1929-french-advertising","title":"Cappiello Savora 1929 | French Advertising Poster","description":"\u003cp\u003eA rotund rabbit-headed figure in a cobalt blue jacket leans over a white-draped restaurant table, forking green salad leaves into his mouth. Two yellow condiment bottles stand at the centre on a chrome caddy; a second salad bowl sits at left. The entire background is flat, saturated cadmium red, interrupted only by the red rungs of a bistro chair to the upper right. The composition is viewed from a near-overhead vantage, giving the tablecloth a concave, almost bowl-like silhouette. Every element presses forward against that undivided red field.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) for the French condiment brand Savora in 1929, during his partnership with the Paris publisher Devambez. The rabbit-figure draws directly from Cappiello's caricaturist roots, an exaggerated diner whose animal head and human body make the act of eating comic and instantly readable. Savora, a mustard-based condiment produced under the Amora family of brands in France, used the poster to embed the product in the ritual of a good restaurant meal. By 1929 Cappiello had worked with Devambez for over a decade and had refined the approach to a formula: one bold figure, one flat ground, one unmistakable idea.\u003c\/p\u003e\n\u003cp\u003eCappiello produced more than 530 advertising lithographs across his career. This 1929 Savora design belongs to his mature period: economical in line, high-saturation in colour, and grounded in a caricature sensibility that made him the most sought-after commercial poster artist in Paris from 1900 to his death in 1942. The red-ground composition holds strongly at scale and functions well both as a standalone piece and as part of a grouped vintage advertising hang.\u003c\/p\u003e\n\u003cp\u003eReproduced on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909618647417,"sku":"VPA-11677-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909618680185,"sku":"VPA-11677-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909618712953,"sku":"VPA-11677-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909618745721,"sku":"VPA-11677-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909618778489,"sku":"VPA-11677-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909618811257,"sku":"VPA-11677-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909618844025,"sku":"VPA-11677-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-Savora_Vintage_Poster_by_Leonetto_Cappiello_1929_F_d0a7b.jpg?v=1783449297","url":"https:\/\/vintageposterarchives.com\/products\/cappiello-savora-1929-french-advertising","provider":"Vintage Poster Archives","version":"1.0","type":"link"}