{"product_id":"cappiello-mele-napoli-1903-art-nouveau","title":"Cappiello E.A. Mele Napoli 1903 | Art Nouveau Fashion Poster","description":"\u003cp\u003eA woman in a sweeping yellow gown and plumed hat boards a waiting carriage while a delivery boy staggers under a tower of branded Mele hatboxes, the grey ground giving the saturated yellows and reds a clarity that reads across any room. The scene is Edwardian Naples, the client is the Mele department store, and the hand is unmistakably Cappiello's: bold figures, flat colour, the caricaturist's economy of line.\u003c\/p\u003e\n\u003cp\u003eDesigned in 1903 by Leonetto Cappiello (1875–1942) for E. \u0026amp; A. Mele \u0026amp; C. of Naples, printed by Officine G. Ricordi \u0026amp; C. in Milan, this poster is one of a celebrated series in which the Mele brothers commissioned leading Italian and European artists to advertise their store. The text, 'Novità per Signora \/ Massimo Buon Mercato', is lettered in Cappiello's characteristic sage green hand, integrated into the composition rather than appended to it.\u003c\/p\u003e\n\u003cp\u003eCappiello had arrived in Paris from Livorno in the late 1890s, built his reputation as a caricaturist for Le Rire and L'Assiette au Beurre, then pivoted to commercial poster art with the force of a designer who had worked out exactly what a poster needed to do: stop a passer-by in two seconds. The Mele series sits at the hinge of his early career, contemporaneous with Maurin Quina and Chocolat Klaus, before the bold-figure-on-dark-ground approach that would define his mature work.\u003c\/p\u003e\n\u003cp\u003eReproduced from a professionally restored high-resolution source as a fine art archival print on 200gsm Enhanced Matte Fine Art Paper. A considered choice for anyone drawn to Italian Art Nouveau, Belle Époque commercial design, or the Cappiello body of work.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64237387481465,"sku":"VPA-13534-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64237387514233,"sku":"VPA-13534-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64237387547001,"sku":"VPA-13534-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64237387579769,"sku":"VPA-13534-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64237387612537,"sku":"VPA-13534-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64237387645305,"sku":"VPA-13534-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64237387678073,"sku":"VPA-13534-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Fashion-Mele-Napoli-LadyYellowSkirt-Carriage-1903.jpg?v=1786629801","url":"https:\/\/vintageposterarchives.com\/products\/cappiello-mele-napoli-1903-art-nouveau","provider":"Vintage Poster Archives","version":"1.0","type":"link"}