{"product_id":"cappiello-le-populaire-1930-advertising-poster","title":"Cappiello Le Populaire 1930 | Vintage Advertising Poster","description":"\u003cp\u003eA man in an ochre jumper reclines in a geometric red armchair, back to the viewer, holding open Le Populaire. A woman in red leans from above, reading her own copy. A child to the left peers at the page. Three editions of the newspaper fill the composition simultaneously against a saturated cadmium red ground, the masthead repeated until it becomes almost a wallpaper.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) and printed through Editions Nouvelles Cappiello, his own Paris publishing house at 15 rue Galvani, this poster dates to circa 1930. It was produced for Le Populaire, the official daily of the French Section of the Workers' International (SFIO), which had relaunched as a six-day-a-week paper in 1927 under Léon Blum. The tagline, Grand Quotidien Socialiste, Un Ami a Votre Foyer, frames the paper not as political instrument but as household companion. Cappiello, regarded in his time as the foremost advertising poster artist in France, applied the same compositional directness to a political press commission that he brought to Campari and Chocolat Klaus: the product embedded in daily life, the argument made through warmth rather than rhetoric.\u003c\/p\u003e\n\u003cp\u003eThe Art Deco geometry of the armchair, the flat handling of colour, and the bold condensed white lettering on a charcoal band at the foot are characteristic of Cappiello's mature output in the late 1920s and early 1930s. The composition sits within a documented lineage of Cappiello newspaper posters, including his 1901 Le Cri de Paris commission, a career-long engagement with the French press.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks. A considered choice for those interested in French interwar graphic design, the visual history of the European socialist press, or the work of Cappiello at the height of his commercial practice.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053770715513,"sku":"VPA-13735-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053770748281,"sku":"VPA-13735-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053770781049,"sku":"VPA-13735-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053770813817,"sku":"VPA-13735-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053770846585,"sku":"VPA-13735-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053770879353,"sku":"VPA-13735-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053770912121,"sku":"VPA-13735-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-LePopulaire-Cappiello-FamilyReading-1930s.jpg?v=1785004450","url":"https:\/\/vintageposterarchives.com\/products\/cappiello-le-populaire-1930-advertising-poster","provider":"Vintage Poster Archives","version":"1.0","type":"link"}