{"product_id":"cappiello-chocolat-klaus-1903-advertising","title":"Cappiello Chocolat Klaus 1903 | Vintage Advertising Poster","description":"\u003cp\u003eA blonde woman in a flowing green dress and tall feathered hat grips blue reins as her red-orange horse rears against a flat black ground. There is no product visible, only this single, arresting figure and, below it, CHOCOLAT KLAUS in large yellow letters. Leonetto Cappiello stripped the Belle Époque poster of its narrative clutter and left just the image that would stop a pedestrian mid-stride.\u003c\/p\u003e\n\u003cp\u003eCappiello (1875–1942) designed the poster in 1903 for the Swiss Chocolat Klaus company and had it printed by Imp. P. Vercasson \u0026amp; Cie, Paris. The composition so thoroughly identified the brand that French customers coined their own name for the product: le chocolat au cheval rouge. The image remained the company's logo for fifty years. In the poster literature it is catalogued across Cappiello\/Rennert, the DFP-II, and the Musée de l'Affiche, and it sits in the permanent collections of the Los Angeles County Museum of Art and the Library of Congress. Galerie 1 2 3 describes it as the starting point of the Cappiello style, the moment he moved from caricature to something that prefigured the direct-impact idiom of the Art Deco period that followed.\u003c\/p\u003e\n\u003cp\u003eThe five colours of the original five-colour lithograph, red, chrome yellow, green, cornflower blue, and black, are reproduced here using the giclée process on 200gsm Enhanced Matte Fine Art Paper. The matte surface suits the flat graphic quality of Cappiello's original lithographic technique, where each colour occupies its area cleanly without tonal blending.\u003c\/p\u003e\n\u003cp\u003eWell suited to anyone who follows the history of French graphic design, collects Belle Époque advertising art, or wants a piece that occupies a wall with the same directness Cappiello intended in 1903.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64237390627193,"sku":"VPA-13484-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64237390659961,"sku":"VPA-13484-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64237390692729,"sku":"VPA-13484-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64237390725497,"sku":"VPA-13484-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64237390758265,"sku":"VPA-13484-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64237390791033,"sku":"VPA-13484-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64237390823801,"sku":"VPA-13484-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-ChocolatKlaus-Cappiello-WomanOnHorse-1903.jpg?v=1786629809","url":"https:\/\/vintageposterarchives.com\/products\/cappiello-chocolat-klaus-1903-advertising","provider":"Vintage Poster Archives","version":"1.0","type":"link"}