{"product_id":"cappiello-aurore-1930-art-deco-advertising","title":"Cappiello Aurore 1930 | Art Deco Advertising Poster","description":"\u003cp\u003eA red-haired woman in a royal-blue dress leaps against a vast white numeral '1', a tan brogue balanced in her left hand and a black stiletto raised in her right. The cobalt blue field frames her against the cream of the numeral; the composition needs no further argument. Bold white sans-serif 'AURORE' anchors the base; red all-caps 'LA CHAUSSURE DE QUALITÉ' confirms the claim.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this poster for the Aurore shoe company around 1930, printed by Devambez at 144 Champs-Elysées, Paris. Cappiello had held an exclusive contract with Devambez since 1921, and this commission sits squarely within his mature formula: one figure, one product signal, one saturated ground, legible at the distance of a Paris kiosk. The poster is catalogued as entry 484 in the Cappiello\/Rennert catalogue raisonné, and is classified Art Deco by major auction house records including PAI-XLVI, 234. Cappiello is now widely credited as a founding figure of modern advertising design, his method of isolating a single animated figure against a flat colour field was a departure from the Belle Époque illustrative tradition, and the Aurore commission is among the cleaner examples of that approach in his Devambez years.\u003c\/p\u003e\n\u003cp\u003eReproduced from archival source material as a vintage advertising poster print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks for colour stability. The cobalt-cream-red palette reads with the directness Cappiello intended.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053768257913,"sku":"VPA-13419-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053768290681,"sku":"VPA-13419-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053768323449,"sku":"VPA-13419-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053768356217,"sku":"VPA-13419-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053768388985,"sku":"VPA-13419-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053768421753,"sku":"VPA-13419-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053768454521,"sku":"VPA-13419-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Aurore-Chaussures-DancingWoman-1930s.jpg?v=1785004433","url":"https:\/\/vintageposterarchives.com\/products\/cappiello-aurore-1930-art-deco-advertising","provider":"Vintage Poster Archives","version":"1.0","type":"link"}