{"product_id":"aperitif-rossi-droit-1930s-advertising","title":"Apéritif Rossi c.1930 | Jean Droit Vintage Advertising","description":"\u003cp\u003eA large golden orange grins at the viewer, tongue out, with a bottle of Rossi aperitif balanced on its head. The background is deep cobalt blue, crossed by swirling dark lines that give the composition a sense of energy. Bold white block-capital lettering, ROSSI, anchors the lower half of the design, with APÉRITIF set above it in a lighter weight. The bottle's own label carries a miniature version of the same orange face: a neat mise en abyme that Droit slipped into the design.\u003c\/p\u003e\n\u003cp\u003eJean Droit (1884–1961) was a French artist whose output moved between fine art, magazine illustration, and commercial poster work. He designed the official poster for the Paris 1924 Summer Olympics and produced advertising commissions for clients across France and Italy. This design was printed by Publicité VOX, 7 Rue de Surène, Paris VIII, a French market edition of the Apéritif Rossi campaign, credited on the poster itself as 'd'après Jean Droit'. The Library of Congress holds the Italian chromolithograph edition (published by Officine Impresa Gen. Affissioni e Pubblicità, Milan, 140 x 101 cm), confirming the campaign circulated across both markets.\u003c\/p\u003e\n\u003cp\u003eThe approach, a single anthropomorphic character isolated on a flat-colour ground, product name large enough to read from a moving tram, descends directly from the visual language Leonetto Cappiello had standardised in Paris two decades earlier. Droit applies it here with a warmth and humour that remains vivid.\u003c\/p\u003e\n\u003cp\u003eReproduced as a fine art archival print on 200gsm Enhanced Matte Fine Art Paper. The depth of the cobalt blue and the warmth of the amber orange are both well served by the matte surface.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053777793401,"sku":"VPA-13415-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053777826169,"sku":"VPA-13415-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053777858937,"sku":"VPA-13415-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053777891705,"sku":"VPA-13415-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053777924473,"sku":"VPA-13415-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053777957241,"sku":"VPA-13415-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053777990009,"sku":"VPA-13415-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-AperitifRossi-LaughingOrange-1930s.jpg?v=1785004481","url":"https:\/\/vintageposterarchives.com\/products\/aperitif-rossi-droit-1930s-advertising","provider":"Vintage Poster Archives","version":"1.0","type":"link"}