{"title":"Cappiello Posters","description":"\u003cp\u003eLeonetto Cappiello, the man widely credited with inventing modern advertising art. From Belle Époque Paris to Art Deco, his posters for chocolate, coffee, corsets and cabaret turned commercial illustration into something closer to fine art. Restored and printed on 200gsm archival matte.\u003c\/p\u003e","products":[{"product_id":"cappiello-le-frou-frou-1899-advertising","title":"Cappiello Le Frou-Frou 1899 | Art Nouveau Advertising Poster","description":"\u003cp\u003eA dancing woman in flowing grey ruffles holds the banner of Le Frou-Frou, her black corset and vivid skirt caught mid-swirl against Cappiello's bold yellow ground. The composition depicts pure movement through lithographic line and flat colour areas.\u003c\/p\u003e\n\u003cp\u003eCommissioned by Samuel-Sigismond Schwarz for the inaugural issue of Le Frou-Frou magazine in 1899, this design marked Leonetto Cappiello's first poster commission. The humorous journal rivalled La Vie Parisienne with risqué cartoons and bawdy stories, perfectly matched by Cappiello's spirited advertisement.\u003c\/p\u003e\n\u003cp\u003eThis poster launched Cappiello's career spanning four decades and over 3,000 designs. The work established his signature approach: bold figures against contrasting backgrounds, revolutionising the painterly Belle Époque style of Chéret and Mucha.\u003c\/p\u003e\n\u003cp\u003eProduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using professional giclée printing techniques.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57353791177081,"sku":"26B-0003-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57353791209849,"sku":"26B-0003-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57353791242617,"sku":"26B-0003-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57353791275385,"sku":"26B-0003-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57353791308153,"sku":"26B-0003-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57353791340921,"sku":"26B-0003-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57353791373689,"sku":"26B-0003-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-LeFrouFrou-Cappiello-DancingWoman-1899_9a62e4fb-bc46-4003-9773-88b219c76f24.jpg?v=1785347991"},{"product_id":"bouillon-kub-cappiello-chef-1911","title":"Bouillon Kub 1911 | Cappiello Chef Poster","description":"\u003cp\u003eA chef in white uniform holds a giant yellow K against a black background, while red bouillon cube boxes float around him in a celebration of culinary abundance. The cheerful figure radiates warmth and invitation, embodying the product's promise to enhance every kitchen.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello for Bouillon Kub in 1911, this poster demonstrates the artist's revolutionary impact on commercial design. Cappiello pioneered the use of bold figures against stark black backgrounds, creating advertising that stopped viewers mid-stride. This earlier Bouillon Kub design predates his more famous 1931 version for the same brand, offering collectors a glimpse into the evolution of his distinctive style.\u003c\/p\u003e\n\u003cp\u003eThe composition combines Art Nouveau's organic energy with emerging modernist directness. The oversized yellow K commands attention with architectural confidence, while the dancing bouillon cubes suggest both product convenience and culinary transformation. Cappiello's approach helped establish the visual vocabulary that would define commercial art throughout the 20th century.\u003c\/p\u003e\n\u003cp\u003eThis archival print depicts the optimism and craft of French commercial art's golden age, when brands commissioned genuine artists rather than agencies. The bold palette and joyful subject matter bring warmth to contemporary kitchens while celebrating the intersection of art and everyday life.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395687620985,"sku":"VPA-11614-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395687653753,"sku":"VPA-11614-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395687686521,"sku":"VPA-11614-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395687719289,"sku":"VPA-11614-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395687752057,"sku":"VPA-11614-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395687784825,"sku":"VPA-11614-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395687817593,"sku":"VPA-11614-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-BouillonKub-Cappiello-ChefHoldingK-1910s_3c7545f5-16e9-44fa-b7df-7d99f0a63ed8.jpg?v=1785348210"},{"product_id":"cappiello-cacao-poulain-1905","title":"Cappiello Cacao Poulain 1905 | Art Nouveau Chocolate Poster","description":"\u003cp\u003eA child in a red suit sits atop a green teaching globe, pouring chocolate from an enormous yellow can. The bold yellow lettering proclaims \"Le Cacao Poulain inonde le monde\" against a deep blue background.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1905 for the French chocolate manufacturer Poulain, this poster represents the Belle Époque's sophisticated approach to advertising art. Cappiello, often called the father of modern advertising, created this playful composition during his partnership with printer Pierre Vercasson.\u003c\/p\u003e\n\u003cp\u003eThe poster depicts Poulain's global ambitions when the company was expanding its reach beyond France. The whimsical illustration of a child flooding the world with chocolate perfectly embodies the brand's optimistic vision of universal appeal.\u003c\/p\u003e\n\u003cp\u003eProduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using museum-quality pigment-based inks. The warm palette and charming subject matter suit kitchens and dining spaces where food and family intersect.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395688079737,"sku":"VPA-11616-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395688112505,"sku":"VPA-11616-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395688145273,"sku":"VPA-11616-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395688178041,"sku":"VPA-11616-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395688210809,"sku":"VPA-11616-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395688243577,"sku":"VPA-11616-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395688276345,"sku":"VPA-11616-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-CacaoPoulain-Cappiello-GirlGlobe-1905_12c4b07d-e9b3-4783-9de3-94a1f4293e37.jpg?v=1785348222"},{"product_id":"cappiello-cafes-bresil-1932-coffee","title":"Cappiello Cafés du Brésil 1932 | Coffee Advertising Poster","description":"\u003cp\u003eA muscular red figure pours coffee beans from a wicker basket onto the starry blue globe below. The composition balances warm terracotta tones against deep celestial blue, while bold yellow lettering announces \"Les Cafés du Brésil\" across the sphere.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1932 for the French coffee company Les Cafés du Brésil. Cappiello, known as the father of modern advertising, simplified complex commercial messages into single, bold images during the height of Art Deco design.\u003c\/p\u003e\n\u003cp\u003eThe poster belongs to Cappiello's mature period, when his work moved beyond Belle Époque decoration into the streamlined visual language of the 1930s. The global reach of Brazilian coffee becomes theatrical: one figure feeding the world. The saturated palette reflects the confidence of interwar commercial design.\u003c\/p\u003e\n\u003cp\u003eAn archival print on 200gsm Enhanced Matte Fine Art Paper, reproduced with museum-quality inks to preserve Cappiello's distinctive colour contrasts and bold graphic impact.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395688309113,"sku":"VPA-11617-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395688341881,"sku":"VPA-11617-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395688374649,"sku":"VPA-11617-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395688407417,"sku":"VPA-11617-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395688440185,"sku":"VPA-11617-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395688472953,"sku":"VPA-11617-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395688505721,"sku":"VPA-11617-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-CafesDuBresil-Cappiello-RedFigureGlobe-1930s__VPA-11617.jpg?v=1780841903"},{"product_id":"chocolat-klaus-cappiello-chocolate-1903","title":"Chocolat Klaus 1903 | Cappiello Chocolate Poster","description":"\u003cp\u003eA woman in flowing green dress rides a spirited orange horse against stark black background, the brand name rendered in bold yellow lettering. This vintage chocolate poster depicts the theatrical flair that made Leonetto Cappiello the master of early commercial design.\u003c\/p\u003e\n\u003cp\u003eDesigned by Cappiello in 1903 for Swiss chocolate company Chocolat Klaus, this poster marked a revolution in advertising art. The Italian-born, Paris-based artist broke from traditional product imagery, creating bold symbolic design that became so recognisable customers asked for \"red horse chocolate\" in shops.\u003c\/p\u003e\n\u003cp\u003eThe composition exemplifies Cappiello's pioneering approach: simplified forms, saturated colours, visual surprise over literal representation. The image served as the company's logo for fifty years, establishing both the brand and Cappiello's reputation as father of modern advertising.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print using pigment-based inks on 200gsm Enhanced Matte Fine Art Paper.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395689455993,"sku":"VPA-11622-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395689488761,"sku":"VPA-11622-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395689521529,"sku":"VPA-11622-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395689554297,"sku":"VPA-11622-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395689587065,"sku":"VPA-11622-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395689619833,"sku":"VPA-11622-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395689652601,"sku":"VPA-11622-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-ChocolatKlaus-Cappiello-WomanRearingHorse-1903__VPA-11622.jpg?v=1780841911"},{"product_id":"cirio-tomatoes-cappiello-1921","title":"Cirio Tomatoes 1921 | Cappiello Food Poster | Archival Print","description":"\u003cp\u003eA woman in red and white striped dress emerges from an opened can of Cirio peeled tomatoes, surrounded by tomato vines against a deep blue background.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello for Cirio in 1921, this poster marked the Italian company's expansion into international markets. Founded in Turin in 1856, Cirio became one of Europe's leading agricultural exporters under Francesco Cirio.\u003c\/p\u003e\n\u003cp\u003eCappiello's composition demonstrates the bold colours and graceful figures that established him as the father of modern advertising design. The red-haired woman became one of his signature elements, appearing across his 40-year career of over 3,000 posters.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks for lasting colour stability.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395689685369,"sku":"VPA-11623-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395689718137,"sku":"VPA-11623-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395689750905,"sku":"VPA-11623-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395689783673,"sku":"VPA-11623-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395689816441,"sku":"VPA-11623-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395689849209,"sku":"VPA-11623-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395689881977,"sku":"VPA-11623-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-Cirio-PeeledTomatoes-WomanEmergingFromCan-1910s__VPA-11623.jpg?v=1780841913"},{"product_id":"huile-lesieur-cappiello-chef-1930","title":"Huile Lesieur 1930 | Cappiello Chef Kitchen Poster","description":"\u003cp\u003eA chef in crisp white uniform pours golden oil into a fresh salad bowl, rendered against a bold green background with yellow checkered tablecloth.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1930 for Huile Lesieur, the French cooking oil company that became a household name. Cappiello's characteristic bold simplicity transforms a cooking moment into theatre, with stark contrast between dark background and bright colours.\u003c\/p\u003e\n\u003cp\u003eThe composition celebrates the generous gesture of seasoning, part of the series that established Cappiello as the father of modern advertising. An archival print that brings 1930s French culinary culture to contemporary kitchens.\u003c\/p\u003e\n\u003cp\u003eA natural companion to spaces where vintage French charm meets culinary passion.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395692994937,"sku":"VPA-11635-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395693027705,"sku":"VPA-11635-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395693060473,"sku":"VPA-11635-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395693093241,"sku":"VPA-11635-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395693126009,"sku":"VPA-11635-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395693158777,"sku":"VPA-11635-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395693191545,"sku":"VPA-11635-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-HuileLesieur-ChefSaladBowl-1910s_3b698764-ffa5-44da-9157-9bb88661082a.jpg?v=1785348247"},{"product_id":"idc-biscuits-cappiello-1920-food-poster","title":"IDC Biscuits 1920 | Cappiello Food Poster","description":"\u003cp\u003eTwo children perform circus acrobatics against a bold red background, their hands reaching to catch falling IDC biscuit boxes that tumble through the air around them. 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This IDC poster exemplifies his method: striking contrast, playful characters, and a memorable image that fixes the brand in the viewer's mind.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print, the poster brings the warmth and wit of 1920s French advertising to contemporary spaces.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395693257081,"sku":"VPA-11636-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395693289849,"sku":"VPA-11636-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395693322617,"sku":"VPA-11636-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395693355385,"sku":"VPA-11636-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395693388153,"sku":"VPA-11636-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395693420921,"sku":"VPA-11636-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395693453689,"sku":"VPA-11636-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-IDC-Biscuits-ChildrenFallingBoxes-1920s__VPA-11636.jpg?v=1780841933"},{"product_id":"la-boulonnaise-cappiello-fish-1912","title":"La Boulonnaise 1912 | Cappiello Fish Poster","description":"\u003cp\u003eA fisherwoman strides along the shore at Boulogne-sur-Mer, her basket heavy with fresh catch. 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The composition depicts the tender ritual of childhood play against a muted grey background, rendered in Leonetto Cappiello's distinctive Belle Époque advertising style.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1910 for Delangrenier's \"Racahout des Arabes\", a chocolate-flavoured children's breakfast drink marketed as approved by the French Academy of Medicine. Cappiello, the master of early 20th-century advertising art, created this intimate domestic scene to sell what was essentially France's first health food for children.\u003c\/p\u003e\n\u003cp\u003eThe poster belongs to the golden age of French advertising when brands hired artists rather than agencies. Racahout des Arabes was a porridge-like breakfast made from acorns and chocolate, taking its name from an Arabic substitute for cocoa. The product promised nourishment for \"the delicate\" and became both comfort food and status symbol in Belle Époque France.\u003c\/p\u003e\n\u003cp\u003eArchival print on 200gsm Enhanced Matte Fine Art Paper.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395697287545,"sku":"VPA-11653-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395697320313,"sku":"VPA-11653-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395697353081,"sku":"VPA-11653-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395697385849,"sku":"VPA-11653-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395697418617,"sku":"VPA-11653-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395697451385,"sku":"VPA-11653-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395697484153,"sku":"VPA-11653-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-RacahoutDesArabes-Cappiello-GirlDoll-1900__VPA-11653.jpg?v=1780841961"},{"product_id":"rozan-chocolat-cappiello-1920","title":"Rozan Chocolat 1920 | Cappiello Food Poster","description":"\u003cp\u003eA Pierrot figure in flowing white costume dances beneath four bronze bells against a rich crimson background. 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This poster helped establish chocolate advertising as a sophisticated art form in early 20th-century France.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395702268281,"sku":"VPA-11655-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395702301049,"sku":"VPA-11655-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395702333817,"sku":"VPA-11655-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395702366585,"sku":"VPA-11655-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395702399353,"sku":"VPA-11655-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395702432121,"sku":"VPA-11655-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395702464889,"sku":"VPA-11655-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-Rozan-Chocolat-Cappiello-Pierrot-1910s__VPA-11655.jpg?v=1780841964"},{"product_id":"savora-mustard-cappiello-1929","title":"Savora Mustard 1929 | Cappiello Food Poster | Archival Print","description":"\u003cp\u003eA whimsical rabbit-eared character sits at his dining table, napkin tucked under his chin, savoring a meal with a jar of Savora mustard prominently displayed. The composition unfolds against Cappiello's signature vibrant red background, with bold yellow lettering commanding attention.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1929 for the French mustard brand Savora. Known as the father of modern advertising, Cappiello brought his distinctive approach to this charming food advertisement. The poster exemplifies the playful character-driven advertising that defined French commercial art of the late 1920s.\u003c\/p\u003e\n\u003cp\u003eThis represents Cappiello's mastery of memorable brand ambassadors, where whimsical figures became the face of everyday products. His bold color palette and clear typography made Savora instantly recognizable on French streets, establishing a template for food advertising that influenced decades of commercial design.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks, preserving the warmth and humor that made Cappiello's advertising work so enduring.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":57395702497657,"sku":"VPA-11656-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":57395702530425,"sku":"VPA-11656-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":57395702563193,"sku":"VPA-11656-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":57395702595961,"sku":"VPA-11656-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":57395702628729,"sku":"VPA-11656-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":57395702661497,"sku":"VPA-11656-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":57395702694265,"sku":"VPA-11656-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-Savora-Cappiello-RabbitDiner-1929_fbe2b27f-3d97-4494-a072-3d388a3bdbe3.jpg?v=1785348317"},{"product_id":"cappiello-wedel-czekolada-chocolate-poster-1926","title":"Cappiello E. Wedel Czekolada 1926 | Vintage Chocolate Poster","description":"\u003cp\u003eA woman in scarlet rides a zebra while holding aloft an oversized chocolate bar, rendered against a rich purple background with bold yellow lettering. The composition depicts the carnival spirit of 1920s commercial art with its playful energy and saturated colour palette.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello for E. Wedel, the prestigious Polish chocolate manufacturer, in 1926. Cappiello, often called 'the father of modern advertising', was at the height of his creative powers, having revolutionised poster design by replacing delicate Art Nouveau illustrations with bold, memorable images that could compete for attention on busy city streets.\u003c\/p\u003e\n\u003cp\u003eThe zebra was one of Cappiello's signature exotic advertising animals, used across multiple campaigns to create instant brand recognition. Here it serves the Polish chocolate company E. Wedel, founded in 1851 and still operating today as one of Europe's most respected confectionery brands. The poster's whimsical approach reflects the optimism of the mid-1920s, when luxury goods like fine chocolate represented prosperity and pleasure.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using museum-quality pigment inks. 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Her red scarf streams behind her in the mountain breeze, while the grand hotel perches on the distant peaks.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello for the Chemins de Fer du Midi railway in 1929, part of the campaign to promote Font-Romeu as a year-round destination beyond its established winter sports reputation. The poster promises golf from spring through autumn in terrain unique at 1800 meters altitude.\u003c\/p\u003e\n\u003cp\u003eCappiello was already the master of bold advertising design by 1929, known for his vivid figures that leap from the page. 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Two tiny silhouetted figures stand at the base of the composition amid coal or rubble, the scale of the devil making them near-invisible. DEHAYNIN in grass-green slab-serif capitals runs above; PRIX D'ETE in the same weight below; the address 188, Faubg St Martin in warm gold completes the composition.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) and printed by Imprimerie Vercasson, Paris, around 1912. The client was Dehaynin, a Paris coal and fuel merchant at 188 Faubourg Saint-Martin in the 10th arrondissement. Prix d'Été, summer prices, was a seasonal promotion: a fuel company discounting its product during the one part of the year when demand collapsed. Cappiello's solution was characteristically direct. He reached for his most reliable device: a figure of fire and menace, isolated against black, at a scale that demanded the eye. The composition belongs to a sequence that includes the Maurin Quina green devil (1906) and the Thermogène fire-breather (1909); all were produced under Cappiello's long contract with printer Pierre Vercasson.\u003c\/p\u003e\n\u003cp\u003eThe red-and-green complementary pairing, the circular vignette, and the complete suppression of background are the hallmarks of Cappiello's mature Vercasson-period style, a style that effectively ended the decorative, detail-laden conventions of Belle Époque poster design and replaced them with a single image, a dark ground, and nothing else. This poster is one of the lesser-exhibited works from that period, held in major French institutional collections including the Bibliothèque nationale de France.\u003c\/p\u003e\n\u003cp\u003eReproduced from a carefully restored archival source as an archival print on 200gsm Enhanced Matte Fine Art Paper. 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The composition is set against a flat cobalt blue ground, the saturated red and dark navy of the wings producing the high-contrast, single-glance legibility that defined Leonetto Cappiello's Paris commercial work from 1903 onward.\u003c\/p\u003e\n\u003cp\u003eDesigned by Cappiello in 1912 for F. de Saintignon et Cie, proprietors of the Récollets artesian spring at Longwy-Bas in Lorraine, France. Saintignon had discovered the source in 1907, developed it as a spa product, and commissioned a hotel and this poster in 1912 to promote the water as a therapeutic treatment for arthritis. Cappiello was then the foremost advertising lithographer in Paris, midway through a career that would produce more than 530 posters and earn him the description 'father of modern advertising'. The gilt lettering, the bold flat gown, and the allegorical winged figure place the design at the intersection of Belle Époque tradition and the simplified graphic vocabulary that Cappiello was actively pioneering. The archival source is held at the Bibliothèque nationale de France, catalogue raisonné entry 1573.\u003c\/p\u003e\n\u003cp\u003eThis reproduction is printed on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks, restored from the BnF archival source. The Récollets spa venture ended with the outbreak of the First World War in 1914; the poster survives as one of the few visual records of the project.\u003c\/p\u003e\n\u003cp\u003eDraws interest from collectors of early twentieth-century French commercial lithography, Cappiello specialists, and anyone researching the Belle Époque advertising tradition in provincial France.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909604655481,"sku":"VPA-11514-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909604688249,"sku":"VPA-11514-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909604721017,"sku":"VPA-11514-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909604753785,"sku":"VPA-11514-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909604786553,"sku":"VPA-11514-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909604819321,"sku":"VPA-11514-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909604852089,"sku":"VPA-11514-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-EauDesRecollets-Cappiello-WingedFigure-1900s.jpg?v=1783449228"},{"product_id":"cappiello-ideal-boule-1913-advertising","title":"Cappiello Ideal-Boule 1913 | Vintage Advertising Poster","description":"\u003cp\u003eA white nude figure with flame-red hair leaps across a near-total black ground, arms extended to grip a large red circular tin of Idéal-Boule. Two spectral companions in dark green and cobalt blue billow at the right edge, their saturated hues a deliberate visual demonstration of the product's promise: \"Pour Raviver les Couleurs\" (to revive colour). The composition is stark and bold, the product barely secondary to the kinetic figure Cappiello has placed at the centre.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this lithograph for Louis Gonnet, Lyon-based fabricant of Idéal-Boule household dye and colour reviver, with the address given as 55 Place de la République, Lyon. Printed by P. Vercasson, Paris, as part of the prolific poster output Cappiello produced under his exclusive Vercasson contract, a working relationship that ran from 1900 until the First World War disrupted it in 1914. The design dates from approximately 1913, placing it at the height of Cappiello's pre-war commercial output, when he was producing several hundred lithographs in a style that separated him from every other advertising artist of the era: black background, single kinetic figure, product name large and unavoidable.\u003c\/p\u003e\n\u003cp\u003eCappiello is credited as the originator of the modern advertising poster, using bold silhouettes against dark grounds at a time when his contemporaries were still working in the intricate organic mode of Art Nouveau. The Idéal-Boule design is an exemplar of that approach: the product's function (reviving colour) becomes the entire visual argument, embodied in a leaping figure whose companions seem to dissolve into spectral hues before the product does its work.\u003c\/p\u003e\n\u003cp\u003eReproduced on 200gsm Enhanced Matte Fine Art Paper with pigment-based archival inks. A natural choice for a study, dining room, or any space where early 20th-century French graphic design has a home.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909605147001,"sku":"VPA-13387-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909605179769,"sku":"VPA-13387-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909605212537,"sku":"VPA-13387-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909605245305,"sku":"VPA-13387-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909605278073,"sku":"VPA-13387-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909605310841,"sku":"VPA-13387-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909605343609,"sku":"VPA-13387-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-IdealBoule-Cappiello-LeapingFigure-1910s.jpg?v=1783449230"},{"product_id":"cappiello-job-cigarettes-1912-advertising","title":"Cappiello JOB Cigarettes 1912 | Vintage Advertising Poster","description":"\u003cp\u003eA stout bearded man in white robes and a voluminous white turban sinks into a heap of crimson cushions, a lit cigarette held loosely between his fingers, a curl of grey smoke rising above him against a deep maroon ground. At the foot of the composition the JOB logotype, sage green block capitals, the O replaced by a lozenge, anchors one of the most recognised marks in French commercial printing. At the top, 'CIGARETTES' in matching widely-spaced caps.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) in 1912 and printed by Pierre Vercasson in Paris, this poster sits in the heart of Cappiello's most productive period. Having signed his first contract with Vercasson in 1900, Cappiello spent the following two decades producing bold, single-image posters that broke decisively with the detailed ornamentation of his Art Nouveau predecessors. Where Mucha and Chéret filled the picture plane with surface decoration, Cappiello cleared it: one figure, one product, one instant of recognition. The JOB commission, with its white-on-crimson contrast and the contented half-smile of the turbaned smoker, is among the most anthologised works of that approach, having appeared in poster-art histories, museum collections, and auction catalogues continuously since its first printing.\u003c\/p\u003e\n\u003cp\u003eThis is a reproduction of the 1912 design, printed on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks, restored from archival reference material.\u003c\/p\u003e\n\u003cp\u003eDraws collectors of early French commercial art and those who follow Cappiello's broader output; sits well alongside Belle Époque advertising prints in a study or along a gallery corridor.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909605376377,"sku":"VPA-10228-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909605409145,"sku":"VPA-10228-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909605441913,"sku":"VPA-10228-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909605474681,"sku":"VPA-10228-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909605507449,"sku":"VPA-10228-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909605540217,"sku":"VPA-10228-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909605572985,"sku":"VPA-10228-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-JobCigarettes-Cappiello-OttomanFigure-1912.jpg?v=1783449232"},{"product_id":"cappiello-longines-1911-advertising-poster","title":"Cappiello Longines 1911 | Vintage Advertising Poster","description":"\u003cp\u003eA gold-skinned winged figure, both arms raised overhead, holds aloft a gilded pocket watch against an unbroken black ground. Blue clouds mass at his feet; a small hourglass rests among them. The watch face carries the Longines name in hand-lettered script. Below the composition, LONGINES is set in large sage-green serif capitals, with CHEZ LES BONS HORLOGERS in orange beneath. Cappiello's signature sits in the lower left.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this lithograph for the Swiss watchmaker Longines in 1911. Cappiello had by then developed the bold-figure-on-black technique he had been refining since his contract with Paris printer Vercasson in 1900. The choice of Father Time, the classical figure whose winged form embodies the passage of time, was precisely calibrated to the product. The design was sufficiently well regarded to be noted by name in a December 1913 essay in Le Monde Illustré, and the composition was reprinted in multiple format variants into the 1920s. The Bibliothèque nationale de France holds two sizes in its collection.\u003c\/p\u003e\n\u003cp\u003eThis archival print is reproduced from a digitally restored source on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks. The result preserves the depth of the original black ground and the warmth of the gold figure that made the lithograph effective on the walls of early-twentieth-century Paris.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909605605753,"sku":"VPA-10244-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909605638521,"sku":"VPA-10244-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909605671289,"sku":"VPA-10244-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909605704057,"sku":"VPA-10244-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909605736825,"sku":"VPA-10244-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909605769593,"sku":"VPA-10244-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909605802361,"sku":"VPA-10244-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Longines-Cappiello-WingedFigure-1920s_3317b47b-013d-4217-9eae-5d4ed5be3cf8.jpg?v=1785348454"},{"product_id":"cappiello-loreal-1909-advertising-poster","title":"Cappiello L'Oreal 1909 | Vintage Advertising Poster","description":"\u003cp\u003eA woman's face appears at the centre of a swirling vortex of amber and golden hair, the spiral sweeping outward in broad concentric bands against a deep black ground. The face is rendered in a handful of confident strokes: pale skin, a dark eye, a slight smile. The hair fills the picture plane in waves of orange, gold, and burnt sienna. Above, 'L'OREAL' in large olive-gold bold capitals. Below, 'Teinture Inoffensive pour Cheveux' in pale blue-green lettering with the Imp. G. Delattre printer credit.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this poster in 1909, the year Eugène Schueller formally incorporated the Société Française de Teintures Inoffensives pour Cheveux at 7 rue du Louvre, Paris, the company that would in time become L'Oréal. The poster is among the earliest pieces of L'Oreal advertising in existence. Cappiello was at this point producing work under his long-running contract with the Paris print house Vercasson, and the design shows his method at its most characteristic: one simplified form, a black ground, and a palette of two or three closely related tones that reads instantly from across a room.\u003c\/p\u003e\n\u003cp\u003eWhat Cappiello achieved here was to make the product itself the composition. The swirling hair is not a background element but the entire image. No salon interior, no figure in a dress, no botanical border. Just hair in motion, a face inside it, and a brand name above.\u003c\/p\u003e\n\u003cp\u003eReproduced from the 1909 lithograph as an archival print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks for long-term colour stability. A natural fit for anyone drawn to early French commercial art, to the beginnings of modern brand advertising, or to Cappiello's singular way of reducing an idea to its simplest graphic form.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909605867897,"sku":"VPA-10231-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909605900665,"sku":"VPA-10231-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909605933433,"sku":"VPA-10231-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909605966201,"sku":"VPA-10231-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909605998969,"sku":"VPA-10231-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909606031737,"sku":"VPA-10231-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909606064505,"sku":"VPA-10231-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-LOreal-Cappiello-SwirlingHairWoman-1909.jpg?v=1783449236"},{"product_id":"cappiello-torrilhon-tyres-1906-advertising","title":"Cappiello Torrilhon Tyres 1906 | Vintage Advertising Poster","description":"\u003cp\u003eA crimson devil head, framed within a silver-grey pneumatic tyre ring, stares out from a flat black ground. The figure is all contained menace: small horns, pointed ears, green cat-like eyes, bared teeth, and two thin feelers rising above the rim of the tyre. Below, 'PNEUMATIQUES TORRILHON' in bold yellow slab-serif type anchors the composition, with 'CLERMONT-FERRAND' in red capitals beneath.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1906 and lithographed by R. Vercasson \u0026amp; Cie. of Paris, this poster was commissioned by the Torrilhon rubber company, based in Clermont-Ferrand, a city that was already the centre of France's emerging rubber industry. Torrilhon, founded in 1850 and active until 1937, had moved from waterproof footwear into tyre production as the automobile market expanded. Cappiello gave their tyres a mascot as unlikely as it is memorable.\u003c\/p\u003e\n\u003cp\u003eCappiello (1875-1942) was then in the most productive phase of his Vercasson contract, producing several hundred posters between 1900 and 1914 that established him as the leading commercial lithographer in Paris. His method was consistent and deliberate: one bold figure on a black ground, with no decorative scaffolding. The Torrilhon devil sits squarely in that formula, the tyre ring serving simultaneously as product, frame, and trap. Reproduced here using the Giclée process on 200gsm Enhanced Matte Fine Art Paper, retaining the depth of the black ground and the saturation of the red and yellow palette.\u003c\/p\u003e\n\u003cp\u003eA natural fit for those drawn to early French commercial lithography, the graphic history of the French automobile and rubber industries, or the transition from Art Nouveau decoration to the functional boldness that would define twentieth-century advertising.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909610455417,"sku":"VPA-10272-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909610488185,"sku":"VPA-10272-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909610520953,"sku":"VPA-10272-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909610553721,"sku":"VPA-10272-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909610586489,"sku":"VPA-10272-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909610619257,"sku":"VPA-10272-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909610652025,"sku":"VPA-10272-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-PneumatiquesTorrilhon-RedDevilTyre-c1905.jpg?v=1783449243"},{"product_id":"cappiello-radiola-sfer20-1925-advertising","title":"Cappiello Radiola SFER-20 1925 | Vintage Advertising Poster","description":"\u003cp\u003eA bare-shouldered woman rests her hand on the dial of a deep burgundy mantel radio, eyes closed, as multicoloured waves sweep outward across the composition. Each ribbon of colour, cobalt blue, cadmium yellow, sage green, pale violet, carries the name of a European city the Radiola SFER-20 could receive: Berne, Prague, Bruxelles, Madrid, Londres, Rome, Paris, Geneve. The bold footer delivers the headline in two registers: white sans-serif above, then outsized yellow display type, UNE SEULE MANOEUVRE avec le \"SFER-20\" RADIOLA. One operation. A continent of sound.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this lithograph in 1925 for the Radiola brand, printed by Devambez, Paris, under the Les Nouvelles Affiches Cappiello imprint. By 1925, Cappiello held an exclusive contract with Devambez and had spent more than two decades refining the single-image advertising poster into a distinct graphic form. The SFER-20 commission is notable in his output for its chromatic range: the swirling wave field gave him the entire sheet to work with colour in a way his characteristic dark-ground compositions did not permit. The result sits at the intersection of his functionalist single-message instinct and the saturated Art Deco palette then gaining ground in Paris.\u003c\/p\u003e\n\u003cp\u003eThe SFER-20 was a superheterodyne receiver, one of the first single-control radio sets to make European broadcast reception genuinely accessible. Cappiello's solution to the brief, one gesture, eight cities, is as economical as anything he produced.\u003c\/p\u003e\n\u003cp\u003eReproduced from archival source material on 200gsm Enhanced Matte Fine Art Paper, using pigment-based archival inks. The smooth matte surface and natural white ground preserve the poster's original tonal depth. A considered addition to any collection focused on early 20th-century French commercial art.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909610717561,"sku":"VPA-10274-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909610750329,"sku":"VPA-10274-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909610783097,"sku":"VPA-10274-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909610815865,"sku":"VPA-10274-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909610848633,"sku":"VPA-10274-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909610881401,"sku":"VPA-10274-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909610914169,"sku":"VPA-10274-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Radiola-Sfer20-EuropeanCities-1920s.jpg?v=1783449246"},{"product_id":"cappiello-salon-humoristes-1922-paris","title":"Cappiello Salon des Humoristes 1922 | Paris Exhibition","description":"\u003cp\u003eA caricaturist sits on a wooden stool with two crossed pens balanced on his enormous beak-like nose and a red-and-teal macaw settled in his lap. The figure, wild dark-tipped hair, cadmium-orange skin, white scarf loose around the neck, fills the centre of the composition, framed by deep crimson curtain panels on each side. Behind him, a tilted canvas carries the exhibition details in Cappiello's characteristically bold, informal hand-lettering.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1922 for the Salon des Humoristes, the annual Paris exhibition of caricaturists and humorous draughtsmen held at the Galerie La Boétie, 64bis rue La Boétie. Cappiello (1875–1942), born in Livorno and settled in Paris from the late 1890s, was a founding committee member of the Société des dessinateurs humoristes and a contributor to the satirical journals, Le Rire, L'Assiette au Beurre, that fed the salon's milieu. By 1922 he was at the height of his advertising practice, working under the imprint of Les Nouvelles Affiches Cappiello, the company he co-founded with Devambez in 1921, whose printer's credit appears in the lower left margin.\u003c\/p\u003e\n\u003cp\u003eThe design works on two levels. As a vintage advertising poster it does everything Cappiello's best work does: a single, arresting figure, a bold colour contrast, an economy of visual information. As a document of a particular Parisian cultural world, it places the advertiser and the advertised in the same frame: the caricaturist, advertising caricaturists, playing the role of caricaturist.\u003c\/p\u003e\n\u003cp\u003eReproduced on 200gsm Enhanced Matte Fine Art Paper with pigment-based archival inks. Well-suited to a study, a dining room, or any wall that benefits from a confident line and a sense of humour.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909611241849,"sku":"VPA-10292-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909611274617,"sku":"VPA-10292-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909611307385,"sku":"VPA-10292-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909611340153,"sku":"VPA-10292-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909611372921,"sku":"VPA-10292-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909611405689,"sku":"VPA-10292-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909611438457,"sku":"VPA-10292-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-SalonDesHumoristes-Cappiello-CaricaturistParrot-1922_e4abc44e-82f9-4495-bbe6-540ba79e33fa.jpg?v=1785348478"},{"product_id":"cappiello-lampe-or-societe-auer-1912","title":"Cappiello Lampe O.R. 1912 | Société Auer Advertising Poster","description":"\u003cp\u003eA woman dances against a solid black ground, her body encircled by strings of glowing electric light bulbs. Her headdress, a full fan of bulbs arranged in a radiating arc, sits above auburn hair. A teal-blue and green draped gown sweeps behind her raised leg, and a further string of bulbs rings her neck as a necklace. At lower left, a single filament bulb sits in careful isolation. The composition depends entirely on Cappiello's signature device: bold figure against void, the product worn as costume.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this poster for Société Auer and it was printed by Vercasson, Paris, in 1912. Cappiello had pioneered the black-background technique from around 1903, creating advertising figures with an almost theatrical presence on Parisian walls. Société Auer, better known for gas mantles under the Auer von Welsbach name, was extending into electric lamps at a moment when domestic electrification was reshaping French household life. Cappiello's solution was to make the invisible, artificial light, physically present as jewellery and costume on a dancer.\u003c\/p\u003e\n\u003cp\u003eThe poster sits within the broader current of Belle Époque French advertising, where the Vercasson studio commissioned Cappiello for some of the most commercially effective posters of the pre-war decade. The Vercasson circular cartouche is visible in the composition, and the printer's imprint runs vertically along the left margin, confirming the relationship.\u003c\/p\u003e\n\u003cp\u003eReproduced here as an archival print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks for colour stability. A natural fit for those drawn to early French poster design, the history of electrical advertising, or the broader Cappiello canon.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909611471225,"sku":"VPA-10296-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909611503993,"sku":"VPA-10296-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909611536761,"sku":"VPA-10296-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909611569529,"sku":"VPA-10296-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909611602297,"sku":"VPA-10296-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909611635065,"sku":"VPA-10296-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909611667833,"sku":"VPA-10296-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-SocieteAuer-LampeOR-Cappiello-DancingWoman-c1910.jpg?v=1783449251"},{"product_id":"cappiello-syndetikon-1905-advertising","title":"Cappiello Syndetikon 1905 | Vintage Advertising Poster","description":"\u003cp\u003eA child in a red suit stands astride a grey city skyline, arms raised overhead, pressing a small tube of glue against the base of a vast ringed planet. Saturn's body swirls in yellow-green and blue; its broad amber-orange ring arches across the full width of the composition. The sky behind is deep cobalt, scattered with small white stars. Above: 'Syndetikon' in thick yellow block letters. Below: 'Klebt, leimt, kittet alles', sticks, glues, cements everything, in green sans-serif. The entire selling proposition of an adhesive product is reduced to one image: the glue strong enough to hold Saturn's rings in place.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) and printed by P. Vercasson, Paris, around 1905, the poster was commissioned for Syndetikon, the German adhesive produced by Otto Ring \u0026amp; Co. Cappiello had signed an exclusive contract with Vercasson in 1900 and was at this point producing the inventive single-gesture compositions that would define his reputation. He deliberately rejected the layered decorative approach of the Art Nouveau period in favour of one bold image against a saturated ground, a method he applied to brands from Campari to Chocolat Klaus. The Syndetikon commission shows that method at its most playful: product claim translated into a visual at planetary scale.\u003c\/p\u003e\n\u003cp\u003eCappiello is widely cited as a founding figure of modern advertising design. Over his career he produced more than 530 advertising posters, each built on the same principle: one memorable image, immediately legible at street distance. The Syndetikon poster, with its cobalt sky and Saturn-scale hyperbole, demonstrates why that principle proved so durable.\u003c\/p\u003e\n\u003cp\u003eReproduced from a carefully restored archival source and printed on 200gsm Enhanced Matte Fine Art Paper. A natural fit for collectors of early 20th-century commercial lithography, Cappiello enthusiasts, and anyone who values the graphic inventiveness of the pre-war advertising poster.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909611700601,"sku":"VPA-10299-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909611733369,"sku":"VPA-10299-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909611766137,"sku":"VPA-10299-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909611798905,"sku":"VPA-10299-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909611831673,"sku":"VPA-10299-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909611864441,"sku":"VPA-10299-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909611897209,"sku":"VPA-10299-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Syndetikon-GlueBoyPlanet-1900s_cb1de2ef-a0a1-4120-9aae-3a10b5655eb1.jpg?v=1785348493"},{"product_id":"cappiello-thermos-1910-advertising-poster","title":"Cappiello Thermos 1910 | Vintage Advertising Poster","description":"\u003cp\u003eA crimson devil and a white fur-clad Arctic figure stand back-to-back on a stylised cobalt-blue globe. Each holds a Thermos vacuum flask: the devil pours a cold drink; the Arctic figure raises a steaming vessel. Six scroll banners, three to each side, state the product's claim in French: cold without ice, warmth without fire. Gold slab-serif THERMOS lettering closes the composition at the foot. The two characters function as a visual equation: one extreme temperature, one product, solved.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) for Thermos, around 1910, and printed by Imprimerie P. Vercasson \u0026amp; Cie at 43 Rue de Lancry, Paris. Cappiello held an exclusive contract with Vercasson from 1900 to 1918, the period in which he systematically replaced the decorative complexity of Belle Epoque poster art with single bold figures on dark grounds. The Thermos poster places two fantastical protagonists against a field of pure black, giving the crimson of the devil and the white of the fur coat nothing to compete with. Cappiello first used a devil figure in his 1906 Maurin Quina poster; by 1910 the device was part of his established vocabulary.\u003c\/p\u003e\n\u003cp\u003eCappiello is documented as the originator of the strategy that now underlies almost all product advertising: one image, one idea, instant recall. The Thermos commission was typical of Vercasson's industrial client base, placing Cappiello's caricaturist wit in the service of a utilitarian household product and turning a straightforward functional claim into something that stopped pedestrians in the streets of Paris.\u003c\/p\u003e\n\u003cp\u003eReproduced as a fine art archival print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks. The high-contrast palette, the bold gold typography, and the spare black field read clearly at any scale.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909612192121,"sku":"VPA-10307-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909612224889,"sku":"VPA-10307-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909612257657,"sku":"VPA-10307-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909612290425,"sku":"VPA-10307-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909612323193,"sku":"VPA-10307-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909612355961,"sku":"VPA-10307-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909612388729,"sku":"VPA-10307-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Thermos-BouteilleMagique-Cappiello-1910s.jpg?v=1783449257"},{"product_id":"cappiello-abatilles-1926-advertising-poster","title":"Cappiello Abatilles 1926 | Vintage Advertising Poster","description":"\u003cp\u003eA white-winged angel rises from a burst of radiant light against an unbroken black ground, her robes shaded in pearl-grey, one arm raised to cradle a tall glass bottle of Abatilles mineral water. The bottle's blue label, 'Source Sainte-Arne, Arcachon', is the product's only explicit identification; everything else in the composition argues purity through image alone. Red-orange text at the upper corners lists the spring's claimed health benefits: liver, stomach, kidneys, intestines. At the base, a rounded blue-bordered panel carries 'ABATILLES' in large white display type above the tagline 'La plus pure des eaux de table.'\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this lithograph in 1926 for the bottling company established at Arcachon the previous year, after a 1922 accidental discovery of a pure mineral spring on the Atlantic coast near Bordeaux. Printed by Imprimerie Devambez, Paris, the same house behind his Campari and Bouillon Kub posters, and catalogued as Cappiello\/Rennert 430, this work belongs to his mature Art Deco output: a single high-contrast figure isolated against blackness, the product woven into gesture rather than placed on display. By 1926 Cappiello had been working this formula for over two decades, and the Abatilles angel shows how fully he had absorbed it: the whiteness reads not as decoration but as argument, the figure's luminosity equated with the spring's claimed purity.\u003c\/p\u003e\n\u003cp\u003eThe design is reproduced here as a giclée print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based archival inks without optical brighteners, on natural white stock.\u003c\/p\u003e\n\u003cp\u003eCappiello's black-ground advertising posters from the 1920s are held in collections including the Musée de la Publicité, Paris, and appear regularly at Swann and Poster Auctions International. This design draws collectors of French inter-war advertising and anyone drawn to the bold, pared-back graphic vocabulary that Cappiello pioneered and that the 1920s Art Deco movement refined.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909614027129,"sku":"VPA-11473-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909614059897,"sku":"VPA-11473-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909614092665,"sku":"VPA-11473-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909614125433,"sku":"VPA-11473-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909614158201,"sku":"VPA-11473-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909614190969,"sku":"VPA-11473-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909614223737,"sku":"VPA-11473-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-Abatilles-Cappiello-AngelFigure-1934.jpg?v=1783449269"},{"product_id":"veuve-amiot-cappiello-1922-advertising-poster","title":"Veuve Amiot 1922 | Cappiello Vintage Advertising Poster","description":"\u003cp\u003eA rotund courtier in white breeches, green mantle and scarlet diagonal sash stands against a graduated ground of slate blue fading to warm salmon. His wide-brimmed hat carries a sweep of dark feathers; a gold eight-pointed medallion sits at his waist; in one white-gloved hand he holds a dark bottle, its plain label turned toward the viewer. The expression, half-closed eyes, a slight backward lean, is pure Cappiello: self-satisfied, theatrical, built to hold attention from across a Parisian boulevard.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1922 for Veuve Amiot, the Loire Valley sparkling wine house, the composition draws on the historical figure of Philippe d'Orléans, the brother of Louis XIV, a nod to Veuve Amiot's marketing of their Crémant du Roi as the wine of the French court. Cappiello, who joined the Devambez printing house in 1921, produced this lithograph during the most prolific decade of his career: the same years that yielded the Campari jester, the Contratto effervescent, and the Cognac Monnet nymph.\u003c\/p\u003e\n\u003cp\u003eCappiello (1875–1942) arrived in Paris from Livorno in 1898 and spent the following four decades reshaping the visual language of French commercial advertising. His method, a single figure, saturated colour, a plain ground, anticipated the branded character by a generation. The Veuve Amiot commission belongs to the run of theatrical-figure wine and spirits posters that confirmed his position as the defining poster designer of early 20th-century Paris.\u003c\/p\u003e\n\u003cp\u003eReproduced from an archival source as a giclée print on 200gsm Enhanced Matte Fine Art Paper. The flat bold palette and pale ground make this a natural anchor for a dining room or kitchen wall, or alongside other vintage French advertising work in a gallery arrangement.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909614518649,"sku":"VPA-11493-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909614551417,"sku":"VPA-11493-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909614584185,"sku":"VPA-11493-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909614616953,"sku":"VPA-11493-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909614649721,"sku":"VPA-11493-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909614682489,"sku":"VPA-11493-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909614715257,"sku":"VPA-11493-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-Cappiello-CostumedRevellerBottle-1900s.jpg?v=1783449272"},{"product_id":"cappiello-marie-brizard-1928-advertising-poster","title":"Cappiello Marie Brizard 1928 | Vintage Advertising Poster","description":"\u003cp\u003eA woman in a voluminous crimson gown occupies the full height of the composition, her feathered headdress in red, black and cream rising against a solid jet-black ground. White feather or cloud motifs swirl across the dress in rounded masses. Her face is turned in profile, pale and composed. Below, amber-gold lettering carries the brand name across a deep burgundy base strip. The figure is isolated completely, no background, no context, nothing but the character and the black void: Cappiello's signature method.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) in 1928 for Maison Marie Brizard et Roger, the Bordeaux anisette house founded in 1755. By 1928, Cappiello was producing work through Devambez in Paris, and the Marie Brizard commission gave him the rare brief of advertising a liqueur with nearly two centuries of French heritage. He reached back to the Bourbon baroque of the brand's founding era and rendered it as a single bold theatrical character in the flat graphic style of 1920s French commercial art.\u003c\/p\u003e\n\u003cp\u003eCappiello had pioneered the isolated-figure-on-black approach from around 1900, and by the late 1920s it had become his most recognisable contribution to advertising design. This poster is a late and assured example: the colour palette restricted to crimson, cream and black, the typography integrated into the base as a visual counterweight, the composition entirely governed by one central performance.\u003c\/p\u003e\n\u003cp\u003eA natural choice for anyone drawn to early 20th-century French graphic design, the Art Deco period in advertising, or the history of European spirits marketing.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909616124281,"sku":"VPA-11527-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909616157049,"sku":"VPA-11527-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909616189817,"sku":"VPA-11527-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909616222585,"sku":"VPA-11527-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909616255353,"sku":"VPA-11527-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909616288121,"sku":"VPA-11527-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909616320889,"sku":"VPA-11527-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-MariBrizard-Cappiello-DancingFigureRedCoat-1910s.jpg?v=1783449282"},{"product_id":"martell-cognac-cappiello-1905-advertising","title":"Martell Cognac 1905 | Cappiello Advertising Poster","description":"\u003cp\u003eA golden faun leaps mid-air, a vast bunch of deep crimson grapes riding its back and a small bird perched on the vine above. The figure is isolated against a flat violet-lavender ground, with bold navy brushstrokes darkening the upper right corner. Below, slab-serif capitals in dark red carry the Martell name, with COGNAC and FRANCE set in smaller Roman type either side. Cappiello's cursive signature sits mid-right, and the printer imprint of P. Destribats \u0026amp; Cie, Paris, runs vertically at the lower edge.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) for the Martell cognac house, circa 1905, during his long contract with publisher Pierre Vercasson. Cappiello had by this point developed the formula that separated him from his Art Nouveau contemporaries: one bold figure, a vivid palette, a plain ground, and nothing else. The design earned him recognition as the father of the modern advertising poster, a poster-art lineage that runs directly from this kind of work to the mid-century masters who followed.\u003c\/p\u003e\n\u003cp\u003eMartell, established in Cognac in 1715, is among the oldest cognac houses in continuous production. The faun carrying grape harvest to distillery is a classical advertising trope for French spirits; Cappiello gives it his characteristic physical energy and wit, the figure caught at the top of a leap rather than posed.\u003c\/p\u003e\n\u003cp\u003eReproduced from a high-quality restored source as an archival print on 200gsm Enhanced Matte Fine Art Paper. The lavender and navy palette works across a range of interior settings, and the composition suits both a dining room and a working study.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909616353657,"sku":"VPA-11528-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909616386425,"sku":"VPA-11528-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909616419193,"sku":"VPA-11528-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909616451961,"sku":"VPA-11528-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909616484729,"sku":"VPA-11528-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909616517497,"sku":"VPA-11528-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909616550265,"sku":"VPA-11528-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-Martell-Cognac-Cappiello-DancingFaun-1920s_3dbe61aa-63ea-49f5-9722-c512be77551d.jpg?v=1785359654"},{"product_id":"cappiello-prunelle-naltet-1904-advertising","title":"Cappiello Prunelle Naltet 1904 | Vintage Advertising Poster","description":"\u003cp\u003eA white-faced jester emerges from a wooden barrel at the centre of a deep cobalt blue field, six arms thrown outward, each hand holding a stoneware bottle of Prunelle Naltet liqueur. Red-tighted legs cross at the ankle below the barrel base. The golden yellow headline type arches across the top in bold display lettering. In composition and palette this is Cappiello at his most physical: a single, high-contrast figure that announces itself from across a street.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) around 1904 and printed by P. Vercasson \u0026amp; Cie, 43 Rue de Lancry, Paris, the poster was commissioned by Naltet-Menand \u0026amp; Fils of Chalon-sur-Saône, the Burgundian distillery Thomas Naltet had founded in 1842 on a sloe-berry liqueur sold in distinctive stoneware jugs. The poster belongs to Cappiello's first years with his Vercasson contract, when he was systematically replacing the ornamental fin-de-siecle affiche with direct, bold-silhouette design. The six-armed barrel jester is the product made visible: abundant, slightly absurd, impossible to overlook.\u003c\/p\u003e\n\u003cp\u003eThe design circulated across Europe and is documented as a celebrated example of Cappiello's early Vercasson period. It sits at the point where caricature and advertising merge: the figure is character first, product vehicle second, which is why it still reads as a resolved composition rather than a period piece.\u003c\/p\u003e\n\u003cp\u003eReproduced from archival sources on 200gsm Enhanced Matte Fine Art Paper, restoring the original cobalt blue ground and golden yellow type to full depth. Suits interiors drawn to early twentieth-century French graphic art, Burgundian food and drink culture, or the broader history of European advertising design.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909618155897,"sku":"VPA-11538-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909618188665,"sku":"VPA-11538-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909618221433,"sku":"VPA-11538-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909618254201,"sku":"VPA-11538-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909618286969,"sku":"VPA-11538-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909618319737,"sku":"VPA-11538-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909618352505,"sku":"VPA-11538-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-PrunelleNaltet-Cappiello-ClownInBarrel-1900s.jpg?v=1783449294"},{"product_id":"cappiello-savora-1929-french-advertising","title":"Cappiello Savora 1929 | French Advertising Poster","description":"\u003cp\u003eA rotund rabbit-headed figure in a cobalt blue jacket leans over a white-draped restaurant table, forking green salad leaves into his mouth. Two yellow condiment bottles stand at the centre on a chrome caddy; a second salad bowl sits at left. The entire background is flat, saturated cadmium red, interrupted only by the red rungs of a bistro chair to the upper right. The composition is viewed from a near-overhead vantage, giving the tablecloth a concave, almost bowl-like silhouette. Every element presses forward against that undivided red field.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) for the French condiment brand Savora in 1929, during his partnership with the Paris publisher Devambez. The rabbit-figure draws directly from Cappiello's caricaturist roots, an exaggerated diner whose animal head and human body make the act of eating comic and instantly readable. Savora, a mustard-based condiment produced under the Amora family of brands in France, used the poster to embed the product in the ritual of a good restaurant meal. By 1929 Cappiello had worked with Devambez for over a decade and had refined the approach to a formula: one bold figure, one flat ground, one unmistakable idea.\u003c\/p\u003e\n\u003cp\u003eCappiello produced more than 530 advertising lithographs across his career. This 1929 Savora design belongs to his mature period: economical in line, high-saturation in colour, and grounded in a caricature sensibility that made him the most sought-after commercial poster artist in Paris from 1900 to his death in 1942. The red-ground composition holds strongly at scale and functions well both as a standalone piece and as part of a grouped vintage advertising hang.\u003c\/p\u003e\n\u003cp\u003eReproduced on 200gsm Enhanced Matte Fine Art Paper using pigment-based archival inks.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909618647417,"sku":"VPA-11677-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909618680185,"sku":"VPA-11677-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909618712953,"sku":"VPA-11677-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909618745721,"sku":"VPA-11677-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909618778489,"sku":"VPA-11677-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909618811257,"sku":"VPA-11677-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909618844025,"sku":"VPA-11677-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Food-Savora_Vintage_Poster_by_Leonetto_Cappiello_1929_F_d0a7b.jpg?v=1783449297"},{"product_id":"cappiello-folies-bergere-louise-balthy-1902","title":"Cappiello Folies-Bergere 1902 | Louise Balthy Cabaret","description":"\u003cp\u003eLouise Balthy stands in a feathered bustle gown against a ground of loose amber-ochre brushstrokes, both arms raised behind an eccentric upswept coiffure. Cappiello's line is fast and caricaturist-precise: the silhouette reads from twenty feet, which is exactly what a Grands Boulevards hoarding required in 1902. Burnt-sienna display lettering arcs across the top; 'LOUISE BALTHY' closes the composition in a compressed black slab-serif at the foot.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello and lithographed by Imp. P. Vercasson \u0026amp; Cie, 43 rue de Lancry, Paris, in 1902. The commission came at the beginning of Cappiello's exclusive arrangement with Vercasson, the period, 1901 to 1914, during which he produced several hundred posters that moved French advertising away from the elaborate painterly style of the Belle Epoque toward the bold, figure-led compositions that define his legacy. The poster is catalogued in the official Cappiello Catalogue Raisonne (ref. 1902011Z0) and held in the Library of Congress Prints and Photographs Division.\u003c\/p\u003e\n\u003cp\u003eLouise Balthy (1869-1926) was a French cafe-concert performer who had made her name at Les Menus Plaisirs before this Folies-Bergere engagement. Cappiello had observed and sketched her from at least 1899, and the poster carries the conviction of an artist who knew his subject.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks. The poster is held by the Library of Congress with no known restrictions on reproduction in the US, placing it in the public domain. A considered choice for admirers of early 20th-century French theatre design, the Cappiello-Vercasson years, or the visual culture of the Folies-Bergere.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909619368313,"sku":"VPA-11713-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909619401081,"sku":"VPA-11713-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909619433849,"sku":"VPA-11713-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909619466617,"sku":"VPA-11713-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909619499385,"sku":"VPA-11713-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909619532153,"sku":"VPA-11713-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909619564921,"sku":"VPA-11713-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Music-FoliesBergere-LouiseBalthy-Cappiello-1902.jpg?v=1783449302"},{"product_id":"cappiello-grand-bal-masque-opera-1921","title":"Cappiello Grand Bal Masqué 1921 | Vintage Theatre Poster","description":"\u003cp\u003eA Harlequin and a Pierrot leap in arrested motion against a saturated yellow ground, both half-masked, arms outstretched into the swirling paper streamers that fill every corner of the composition. The bold diamond-pattern costume of the Harlequin, rendered in deep red and charcoal, presses against the flowing white of the Pierrot suit. It is a single arrested moment from the Paris Opera's Grand Bal Masqué, Mi-Carême 1921, held on Thursday 3 March.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello designed this lithograph in 1921 for the Théâtre National de l'Opéra, printed by Maison Devambez, Paris. The commission came at the opening of Cappiello's exclusive fifteen-year contract with Devambez, a partnership that produced some of the most assured French poster work of the interwar years. Cappiello, born in Livorno in 1875 and based in Paris from 1898, had by 1921 displaced the Art Nouveau generation of Chéret and Mucha as the defining voice of French commercial lithography.\u003c\/p\u003e\n\u003cp\u003eThe design is notable for its departure from Cappiello's characteristic dark-ground work. The composition opens to uncut yellow, the carnival figures floating free against a ground that is itself saturated with motion. The Bibliothèque nationale de France holds a copy in its Estampes et photographie collection, confirming the poster's place in the documented record of French theatrical ephemera. Poster Auctions International offered an original example in March 2025, estimated at $6,000–8,000.\u003c\/p\u003e\n\u003cp\u003eReproduced from a restored archival source as an archival print on 200gsm Enhanced Matte Fine Art Paper. The design resonates with collectors of Cappiello's catalogue, with those drawn to the French theatrical poster tradition, and with anyone who wants to put some of the energy of a 1921 Paris carnival on a wall.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":63909620744569,"sku":"VPA-11726-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":63909620777337,"sku":"VPA-11726-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":63909620810105,"sku":"VPA-11726-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":63909620842873,"sku":"VPA-11726-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":63909620875641,"sku":"VPA-11726-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":63909620908409,"sku":"VPA-11726-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":63909620941177,"sku":"VPA-11726-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Music-OperaParis-GrandBalMasque-HarlequinCouple-1921.jpg?v=1783449308"},{"product_id":"cappiello-aurore-1930-art-deco-advertising","title":"Cappiello Aurore 1930 | Art Deco Advertising Poster","description":"\u003cp\u003eA red-haired woman in a royal-blue dress leaps against a vast white numeral '1', a tan brogue balanced in her left hand and a black stiletto raised in her right. The cobalt blue field frames her against the cream of the numeral; the composition needs no further argument. Bold white sans-serif 'AURORE' anchors the base; red all-caps 'LA CHAUSSURE DE QUALITÉ' confirms the claim.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this poster for the Aurore shoe company around 1930, printed by Devambez at 144 Champs-Elysées, Paris. Cappiello had held an exclusive contract with Devambez since 1921, and this commission sits squarely within his mature formula: one figure, one product signal, one saturated ground, legible at the distance of a Paris kiosk. The poster is catalogued as entry 484 in the Cappiello\/Rennert catalogue raisonné, and is classified Art Deco by major auction house records including PAI-XLVI, 234. Cappiello is now widely credited as a founding figure of modern advertising design, his method of isolating a single animated figure against a flat colour field was a departure from the Belle Époque illustrative tradition, and the Aurore commission is among the cleaner examples of that approach in his Devambez years.\u003c\/p\u003e\n\u003cp\u003eReproduced from archival source material as a vintage advertising poster print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks for colour stability. The cobalt-cream-red palette reads with the directness Cappiello intended.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053768257913,"sku":"VPA-13419-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053768290681,"sku":"VPA-13419-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053768323449,"sku":"VPA-13419-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053768356217,"sku":"VPA-13419-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053768388985,"sku":"VPA-13419-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053768421753,"sku":"VPA-13419-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053768454521,"sku":"VPA-13419-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Aurore-Chaussures-DancingWoman-1930s.jpg?v=1785004433"},{"product_id":"cappiello-lampe-osmine-1910-advertising","title":"Cappiello Lampe Osmine 1910 | Vintage Advertising Poster","description":"\u003cp\u003eA grinning red devil encircles himself with a ring of incandescent bulbs, set against an unbroken black ground. His antennae arc upward toward the bold golden-yellow display lettering of LAMPE OSMINE; below, in sober roman caps, FABIUS HENRION. NANCY. At the foot of the composition, in red italic serif, the Paris depot address. Nothing in the image wastes space. The mascot figure, the product name, the stock location: three elements, perfectly weighted.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) in 1910 and lithographed by Vercasson, Paris, for Fabius Henrion, the Nancy electrical equipment company founded by engineer Fabius Henrion in 1887 as one of Lorraine's first electricity distributors. Cappiello had been working under contract with Vercasson since 1900, producing several hundred posters across that decade. The Lampe Osmine belongs to his most concentrated period, and the composition exemplifies what Cappiello called the 'science of the blot': light figure against dark ground, reduced to its minimum effective form. The Metropolitan Museum of Art holds an example (accession 86.4.31).\u003c\/p\u003e\n\u003cp\u003eReproduced as a fine art archival print on 200gsm Enhanced Matte Fine Art Paper, with pigment-based inks for colour stability over time. The design dates from 1910 and is in the public domain; the print is produced to order.\u003c\/p\u003e\n\u003cp\u003eCappiello's Lampe Osmine is one of the cleaner expressions of his early 20th-century advertising language, predating the busier decorative tendencies that would follow in the 1920s. It appeals to collectors of early French graphic design, to those interested in the social history of electrification, and to anyone drawn to the particular confidence of a composition that knows exactly what it is doing.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053770486137,"sku":"VPA-13692-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053770518905,"sku":"VPA-13692-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053770551673,"sku":"VPA-13692-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053770584441,"sku":"VPA-13692-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053770617209,"sku":"VPA-13692-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053770649977,"sku":"VPA-13692-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053770682745,"sku":"VPA-13692-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-LampeOsmine-Cappiello-RedDevilLightbulbs-c1910.jpg?v=1785004448"},{"product_id":"cappiello-le-populaire-1930-advertising-poster","title":"Cappiello Le Populaire 1930 | Vintage Advertising Poster","description":"\u003cp\u003eA man in an ochre jumper reclines in a geometric red armchair, back to the viewer, holding open Le Populaire. A woman in red leans from above, reading her own copy. A child to the left peers at the page. Three editions of the newspaper fill the composition simultaneously against a saturated cadmium red ground, the masthead repeated until it becomes almost a wallpaper.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) and printed through Editions Nouvelles Cappiello, his own Paris publishing house at 15 rue Galvani, this poster dates to circa 1930. It was produced for Le Populaire, the official daily of the French Section of the Workers' International (SFIO), which had relaunched as a six-day-a-week paper in 1927 under Léon Blum. The tagline, Grand Quotidien Socialiste, Un Ami a Votre Foyer, frames the paper not as political instrument but as household companion. Cappiello, regarded in his time as the foremost advertising poster artist in France, applied the same compositional directness to a political press commission that he brought to Campari and Chocolat Klaus: the product embedded in daily life, the argument made through warmth rather than rhetoric.\u003c\/p\u003e\n\u003cp\u003eThe Art Deco geometry of the armchair, the flat handling of colour, and the bold condensed white lettering on a charcoal band at the foot are characteristic of Cappiello's mature output in the late 1920s and early 1930s. The composition sits within a documented lineage of Cappiello newspaper posters, including his 1901 Le Cri de Paris commission, a career-long engagement with the French press.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper, using pigment-based inks. A considered choice for those interested in French interwar graphic design, the visual history of the European socialist press, or the work of Cappiello at the height of his commercial practice.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053770715513,"sku":"VPA-13735-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053770748281,"sku":"VPA-13735-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053770781049,"sku":"VPA-13735-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053770813817,"sku":"VPA-13735-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053770846585,"sku":"VPA-13735-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053770879353,"sku":"VPA-13735-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053770912121,"sku":"VPA-13735-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-LePopulaire-Cappiello-FamilyReading-1930s.jpg?v=1785004450"},{"product_id":"cappiello-rapidol-1922-advertising-poster","title":"Cappiello Rapidol 1922 | Vintage Advertising Poster","description":"\u003cp\u003eA masked devil in scarlet crouches against a black ground, its wings spreading upward in broad strokes of red, yellow and green flame, a gleaming copper saucepan held out toward the viewer. Below, the brand name RAPIDOL fills the lower third of the poster in gold block capitals on crimson, with the Spanish line 'Liquido para limpiar metales, Pedirlo en todas partes' completing the message. The composition works at distance and at close range, which is precisely what Cappiello designed it to do.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello in 1922 and lithographed by the Atelier d'Art Decoratif in Barcelona, this is the Spanish-market edition of Cappiello's Rapidol campaign. Cappiello (1875–1942) worked from Paris for most of his career and produced well over six hundred posters, but Spanish print runs of his work are less common than his French editions, the Barcelona imprint makes this version a distinct artefact of Iberian advertising history. By 1922, Cappiello had refined his signature approach over two decades: a single bold figure isolated against a dark ground, the product prominently placed, the typography minimal and direct.\u003c\/p\u003e\n\u003cp\u003eThe Rapidol poster sits at the hinge between two movements. The writhing, organic energy of the flame wings recalls the Symbolist and Art Nouveau tradition; the flat, mask-like face and the spare geometry of the composition point forward into Art Deco. This dual character is not tension, it is the point at which Cappiello was working when he was at his most productive and most assured.\u003c\/p\u003e\n\u003cp\u003eProduced as a giclée print on 200gsm Enhanced Matte Fine Art Paper, reproduced from the 1922 Barcelona lithograph. Available in multiple sizes.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053772059001,"sku":"VPA-13820-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053772091769,"sku":"VPA-13820-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053772124537,"sku":"VPA-13820-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053772157305,"sku":"VPA-13820-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053772190073,"sku":"VPA-13820-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053772222841,"sku":"VPA-13820-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053772255609,"sku":"VPA-13820-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Rapidol-Cappiello-FlameHead-1922.jpg?v=1785004458"},{"product_id":"cappiello-remington-1910-advertising-poster","title":"Cappiello Remington 1910 | Vintage Advertising Poster","description":"\u003cp\u003eA red-haired woman leans into a black Remington typewriter as typed sheets spiral outward from the keys in a broad centrifugal sweep, filling the deep brown-black ground. Pale blue-white paper forms arc from the desk to the upper corners of the composition, the movement condensing Cappiello's central idea, speed, output, modernity, into a single visual gesture. Bold golden-yellow lettering runs across the base.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) produced this poster in 1910 for the Paris publisher P. Vercasson, under the long-running contract that defined his poster career. Born in Livorno in 1875 and permanently settled in Paris from 1898, Cappiello developed the device of isolating a bold figure against a dark ground, which separated his work from the ornate Belle Époque tradition. By 1910 that approach was fully formed. The Remington commission is catalogued in the Cappiello\/Rennert monograph at reference 169 and measures 129.6 x 199.4 cm in the original lithograph.\u003c\/p\u003e\n\u003cp\u003eRemington had begun as a firearms manufacturer in upstate New York; its typewriter division, launched in the 1870s, became the dominant office machine supplier on both sides of the Atlantic by the early 20th century. Cappiello's composition reinforced that position by translating mechanical efficiency into a visual language that owed nothing to technical illustration and everything to theatrical flair.\u003c\/p\u003e\n\u003cp\u003eReproduced as a fine art archival print on 200gsm Enhanced Matte Fine Art Paper with pigment-based inks. The natural-white matte surface holds the poster's high-contrast palette without glare, keeping the deep ground dense and the golden type legible. A considered addition to any collection focused on early 20th-century French commercial art, Art Nouveau graphic design, or the history of modern office culture.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053772288377,"sku":"VPA-13823-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053772321145,"sku":"VPA-13823-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053772353913,"sku":"VPA-13823-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053772386681,"sku":"VPA-13823-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053772419449,"sku":"VPA-13823-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053772452217,"sku":"VPA-13823-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053772484985,"sku":"VPA-13823-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Advertising-Remington-Typewriter-Cappiello-SwirlingPapers-1910s.jpg?v=1785004459"},{"product_id":"cappiello-anisette-marie-brizard-1925","title":"Cappiello Anisette Marie Brizard 1925 | Vintage Advertising Poster","description":"\u003cp\u003eA woman in an enormous crimson ball gown fills the composition entirely, her silhouette ballooning outward in folds of deep red adorned with swirling ivory plume motifs, a voluminous feathered headdress of red and black ostrich plumes rising above her tilted head. She hovers against a flat jet-black ground, tiny pale-slippered feet just visible at the hem. At the foot of the poster, cadmium-yellow slab-serif lettering announces the brand: ANISETTE above the larger MARIE BRIZARD. No background, no setting, only the figure, the blackness, and the colour. Cappiello signed and dated it 1925; the printer's imprint at the lower margin reads H. Chachoin \u0026amp; Cie, Marseille.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) for Marie Brizard, the Bordeaux anisette house founded in 1755, this poster belongs to Cappiello's mature period, when his signature method, an isolated figure on pure black, drawn with loose gestural brushwork, was fully established. The Cappiello\/Rennert catalogue records this design as number 461 (var), with both a 1925 Marseille printing and a later 1928 Devambez, Paris edition known. The present source corresponds to the 1925 H. Chachoin printing. Cappiello drew on the Bourbon baroque character of the Marie Brizard brand, its long history, its Andalusian aniseed ingredient, its air of 18th-century luxury, and turned it into a figure of pure theatrical excess.\u003c\/p\u003e\n\u003cp\u003eThe composition sits at the hinge between late Belle Époque illustrative freedom and the flattened graphic economy that would define Art Deco advertising. The brushwork is gestural and warm; the structure is bold and modern. Both tendencies are present, and neither wins.\u003c\/p\u003e\n\u003cp\u003eProduced as a fine art archival print on 200gsm Enhanced Matte Fine Art Paper using pigment-based inks. Restored from an archival source and faithful to the original lithograph's colour and proportion. Resonates with anyone drawn to 1920s French graphic design, the history of aperitif and liqueur advertising, or Cappiello's particular place at the origin of modern poster art.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053777564025,"sku":"VPA-13414-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053777596793,"sku":"VPA-13414-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053777629561,"sku":"VPA-13414-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053777662329,"sku":"VPA-13414-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053777695097,"sku":"VPA-13414-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053777727865,"sku":"VPA-13414-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053777760633,"sku":"VPA-13414-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-AnisetteMarieBrizard-Cappiello-DancingLady-1920s.jpg?v=1785004480"},{"product_id":"cappiello-curacao-galland-1911-advertising","title":"Cappiello Curaçao Galland 1911 | Vintage Advertising Poster","description":"\u003cp\u003eA turbaned Renaissance-costumed figure in a cobalt blue slashed doublet leans forward, extending a bottle of Curaçao Galland and a white ceramic jug toward the viewer. His fleshy caricatured face, set against a background graduating from deep mahogany to near-black, is wholly Cappiello in register: bold, good-humoured, impossible to ignore at pace. The yellow headline 'CURACAO GALLAND' spans the width of the composition; 'de VIENNE \/ ISERE', 'MAISON FONDEE EN 1821', and 'HORS CONCOURS \/ PARIS 1900' appear below, the last noting the brand's distinction at the 1900 Paris Exposition Universelle.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this lithograph in 1911 for Galland Reveu, a curaçao producer based in Vienne, in the Isère department of southeastern France. The house had been founded in 1821, giving the brand ninety years of history by the time Cappiello illustrated it. The poster was printed by Établissements Vercasson, Paris, the publisher with whom Cappiello signed his first poster contract in 1900. The single bold figure isolated against a dark ground is one of Cappiello's defining compositional strategies: a device he refined across more than 530 posters to cut through the visual noise of the Paris boulevards.\u003c\/p\u003e\n\u003cp\u003eThe costume deserves a note. The wide-brimmed hat, slashed doublet, puffed sleeves and white cuff ruffs are all markers of sixteenth-century French court dress, evoking a François I aesthetic. Cappiello chose them to lend a provincial liqueur brand the weight of deep heritage, a common tactic in Belle Époque advertising where antiquity equalled trustworthiness.\u003c\/p\u003e\n\u003cp\u003eThis archival reproduction is produced on 200gsm Enhanced Matte Fine Art Paper, without optical brighteners, holding the depth of the original dark ground and the warmth of the cadmium yellow type. It belongs in any collection of Cappiello's affiche work, alongside prints from the Vercasson years.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053779366265,"sku":"VPA-13513-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053779399033,"sku":"VPA-13513-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053779431801,"sku":"VPA-13513-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053779464569,"sku":"VPA-13513-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053779497337,"sku":"VPA-13513-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053779530105,"sku":"VPA-13513-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053779562873,"sku":"VPA-13513-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-CuracaoGalland-Cappiello-TurbanedFigure-1900.jpg?v=1785004491"},{"product_id":"cappiello-maurin-quina-1906-advertising","title":"Cappiello Maurin Quina 1906 | Vintage Advertising Poster","description":"\u003cp\u003eA green devil, limbs splayed mid-leap, spined head-crest, curling tail, clutches a labelled Quina bottle against an unbroken black ground. Cappiello set no scene, offered no context: just the figure, the product, and a sideways glance loaded with sly intent. The amber-gold slab-serif type below names the brand and its origin with equal directness: MAURIN QUINA \/ LE PUY \/ FRANCE.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello designed this poster in 1906 for Maurin-Brenas of Le Puy-en-Velay, a quinine-based fortified aperitif flavoured with wild cherries, bitter almonds, and cherry brandy. The green devil was a deliberate echo of la fée verte, the green fairy that served as the popular euphemism for absinthe during the Belle Époque. Printed by Imp. P. Vercasson \u0026amp; Cie., 43 Rue de Lancry, Paris, under the contract Cappiello had held with Vercasson since 1900, the poster appeared at the height of absinthe culture and at the precise moment Cappiello was consolidating the bold-figure-on-black technique that would define his four-decade output. It is, by the consistent assessment of auction houses and gallery curators, the most recognised work he ever produced.\u003c\/p\u003e\n\u003cp\u003eCappiello (Livorno, 1875, Cannes, 1942) trained as a caricaturist, contributing to Le Rire and L'Assiette au Beurre before pivoting to poster work. He was the first poster artist to habitually isolate vivid figures against flat dark grounds, a device that separated his work from the decorative, vegetation-filled naturalism of Chéret and Mucha and that proved foundational for commercial graphic design through the first half of the twentieth century.\u003c\/p\u003e\n\u003cp\u003eReproduced as an archival print on 200gsm Enhanced Matte Fine Art Paper. A natural fit for a dining room, a bar corner, or a gallery wall where the Art Nouveau idiom is wanted at its most economical and most forceful.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053781004665,"sku":"VPA-13759-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053781037433,"sku":"VPA-13759-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053781070201,"sku":"VPA-13759-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053781102969,"sku":"VPA-13759-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053781135737,"sku":"VPA-13759-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053781168505,"sku":"VPA-13759-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053781201273,"sku":"VPA-13759-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-MaurinQuina-Cappiello-GreenDevil-1906.jpg?v=1785004501"},{"product_id":"cappiello-royat-1923-advertising-poster","title":"Cappiello Royat 1923 | Vintage Advertising Poster","description":"\u003cp\u003eA white-robed female figure raises a Royat spring-water bottle to her lips against a deep cobalt blue ground. Her hair and gown trail outward in long fluid curves, the figure rendered entirely in white and pale grey so that she reads as luminescence against the saturated field. Cappiello's signature and the date 1923 sit in the lower right; below the image, gold serif capitals spell out the claim: ROYAT, C'EST LA SANTE, C'EST LA JEUNESSE, DANS UNE ATMOSPHERE DE RADIUM.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this poster for the thermal spa town of Royat in the Puy-de-Dôme, whose volcanic mineral springs had drawn visitors since Roman times and whose early-twentieth-century bottled water was marketed on the curative properties then attributed to trace radium content. The printer's line at the foot of the sheet reads AFFICHES CAPPIELLO, ATELIER D'ART DEVAMBEZ, PARIS. By 1923 Cappiello had spent two decades establishing the grammar of modern French commercial poster design: a single bold figure, a flat ground, a legible product, type reduced to its minimum. This poster is a late and assured exercise in that method.\u003c\/p\u003e\n\u003cp\u003eThe poster is reproduced here from a restored archival source scan, printed on 200gsm Enhanced Matte Fine Art Paper. The cobalt blue of the background and the cold white of the figure retain the high tonal contrast Cappiello intended.\u003c\/p\u003e\n\u003cp\u003eCappiello's fluid female figure, the spa-town subject matter, and the Devambez imprint place this work squarely within the French luxury-goods advertising tradition of the interwar decade, a lineage that connects backward to Mucha and Chéret and forward to Cassandre and Colin.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053782413689,"sku":"VPA-13836-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053782446457,"sku":"VPA-13836-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053782479225,"sku":"VPA-13836-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053782511993,"sku":"VPA-13836-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053782544761,"sku":"VPA-13836-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053782577529,"sku":"VPA-13836-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053782610297,"sku":"VPA-13836-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-Royat-Cappiello-DancingWoman-1923.jpg?v=1785004509"},{"product_id":"cappiello-triple-sec-fournier-1907-advertising","title":"Cappiello Triple-Sec Fournier 1907 | Vintage Advertising Poster","description":"\u003cp\u003eTwo black-silhouetted devil figures bound across a saturated crimson ground, one clutching a small white product box, the other curling a spaded tail and insect antennae. Their pallid caricatured faces, rouged cheeks and red lips stand out with high-contrast clarity against the flat red field. A flowing cursive hand-inscription fills the upper-left corner; bold cream slab-serif capitals anchor the brand name across the full width at base. The composition carries the restless, two-second legibility that Cappiello had made his signature approach to the Paris street poster.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) for Fournier-Demars, the liqueur house founded in Saint-Amand-Montrond (Cher) in 1865, and produced through his publisher P. Vercasson, Paris. The year, 1907, places this squarely in the middle of Cappiello's most prolific decade under the Vercasson contract, a period during which he developed the flattened-silhouette-against-solid-ground method that would define commercial poster design for the next generation. The devil motif was already established in his vocabulary: a green devil had appeared for Maurin Quina in 1906. Here the archetype doubles, male and female, equally impish. The design is catalogued in Cappiello\/Rennert at no. 122 and has appeared at Poster Auctions International, selling well above estimate.\u003c\/p\u003e\n\u003cp\u003eThis reproduction is printed using the Giclée process on 200gsm Enhanced Matte Fine Art Paper, preserving the depth of the original crimson lithographic ground and the precise hand-lettered cursive of the product name. Cappiello's transition away from the decorative complexity of the Belle Époque toward bold, flat graphic forms makes this poster a direct ancestor of the Art Deco commercial language that would follow two decades later. Collectors of early French advertising design, students of the history of the poster medium, and anyone with an appetite for the decorative arts of the 1900s will find this design holds its own on any wall.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053783462265,"sku":"VPA-13626-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053783495033,"sku":"VPA-13626-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053783527801,"sku":"VPA-13626-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053783560569,"sku":"VPA-13626-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053783593337,"sku":"VPA-13626-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053783626105,"sku":"VPA-13626-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053783658873,"sku":"VPA-13626-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-TripleSecFournier-Cappiello-DancingDevils-1900s.jpg?v=1785004515"},{"product_id":"cappiello-vermouth-cora-1920s-advertising","title":"Cappiello Vermouth Cora 1920s | Vintage Advertising Poster","description":"\u003cp\u003eA grinning red devil sits cross-legged in mid-air, bat wings spanning the full width of a deep crimson ground, both hands raised around an amber bottle of Cora vermouth, a straw at his lips. Cappiello rendered the figure in flat cadmium orange-red, the wing membranes translucent and streaked with darker veins, the horned head lit with an inner warmth against the near-black flanks of the composition. Bold yellow capitals carry 'VERMOUTH' across the lower-left; 'CORA' in larger display type anchors the lower-right. The Vercasson printer mark and French visa stamp 8075 sit at the base.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875–1942) designed this poster for Vermouth Cora of Turin around 1920, lithographed by Vercasson of Paris. It belongs to the strand of his work that used a single fantastical figure isolated against a saturated ground: the same logic as his 1906 Maurin Quina green devil, his 1911 Longines pocket-watch demon, and a series of Italian aperitif commissions through the 1910s and 1920s. Cappiello's reduction of an advertisement to one bold character against near-darkness was a structural break from the decorative Belle Époque affiche and proved to be one of the most copied ideas in twentieth-century commercial lithography.\u003c\/p\u003e\n\u003cp\u003eVermouth Cora was produced in the Piedmont, the region that had centred Italian vermouth production since the late eighteenth century. The poster survives in the Museo Nazionale Collezione Salce in Treviso, one of Italy's principal holdings of advertising lithography.\u003c\/p\u003e\n\u003cp\u003eReproduced here as an archival print on 200gsm Enhanced Matte Fine Art Paper. The design is from c.1920; the print is freshly produced.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053783921017,"sku":"VPA-13633-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053783953785,"sku":"VPA-13633-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053783986553,"sku":"VPA-13633-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053784019321,"sku":"VPA-13633-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053784052089,"sku":"VPA-13633-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053784084857,"sku":"VPA-13633-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053784117625,"sku":"VPA-13633-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Drink-VermouthCora-Cappiello-RedDevil-1900s.jpg?v=1785004518"},{"product_id":"cappiello-corset-le-furet-1901","title":"Cappiello Corset Le Furet 1901 | French Fashion Poster","description":"\u003cp\u003eA young woman turns inward on a flat chrome-yellow ground, smiling as she laces a vivid red corset across her waist, her white lace-trimmed chemise falling from one shoulder. Below her, CORSET LE FURET is set in bold navy capitals; above, the headline 'HYGIENE, ELEGANCE, SOUPLESSE' spans the full width of the composition. The footer promises: 'Donne la Souplesse de l'Orientale avec la grâce Française.' It is a spare, immediate image, the figure isolated against unbroken yellow with no decorative surround.\u003c\/p\u003e\n\u003cp\u003eDesigned by Leonetto Cappiello (1875–1942) in 1901 and printed by P. Vercasson \u0026amp; Cie, Paris, this is among the earliest advertising works in which Cappiello moved away from the intricate conventions of Art Nouveau toward a flatter, more direct figure style. Commissioned by Corset Le Furet, a French brand that employed Manuel Robbe and Gaston Noury alongside Cappiello, the poster was issued as a colour stone-lithography at 138 × 98 cm. Within two years of publication it entered the permanent collection of the Musée d'Orsay and the Museu Nacional d'Art de Catalunya; a preparatory maquette is held in the Louvre cabinet des dessins.\u003c\/p\u003e\n\u003cp\u003eFor those drawn to the decorative arts of the early 1900s, the poster sits at a hinge point: the subject, the corset, belongs entirely to the Belle Époque wardrobe, while Cappiello's bold outlines and saturated yellow ground anticipate the graphic economy he would bring to French advertising over the following four decades.\u003c\/p\u003e\n\u003cp\u003eReproduced from archival sources on 200gsm Enhanced Matte Fine Art Paper with no optical brighteners. Smooth matte finish. Colour faithful to the original stone-lithography palette.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053784576377,"sku":"VPA-13506-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053784609145,"sku":"VPA-13506-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053784641913,"sku":"VPA-13506-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053784674681,"sku":"VPA-13506-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053784707449,"sku":"VPA-13506-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053784740217,"sku":"VPA-13506-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053784772985,"sku":"VPA-13506-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Fashion-CorsetLeFuret-Maquilly-RedCorsetWoman-1900s.jpg?v=1785004521"},{"product_id":"cappiello-mele-napoli-1903-fashion-poster","title":"Cappiello Mele Napoli 1903 | Italian Fashion Poster","description":"\u003cp\u003eA woman in a floor-length red patterned dress, a grey fur stole draped over both shoulders and a green-feathered hat, turns towards a smiling man in black tailcoat, top hat and white tie. He leans slightly in, cane in hand, face creased with pleasure. The pair share a close, lighthearted moment against a saturated forest-green ground, the composition completed above by bold yellow display lettering, Novità per Signora, and below by the large store logotype: E. \u0026amp; A. MELE \u0026amp; Ci. NAPOLI. The figures are drawn with the loose, animated line that Cappiello refined over years as a caricaturist for Parisian journals, expressive enough to carry across a billboard, grounded enough to hold close attention.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello designed this poster in 1903 for E. \u0026amp; A. Mele, the Neapolitan department store founded by cousins Emiddio and Alfonso Mele in 1889. Modelled on Paris's Bon Marché and Galeries Lafayette, Mele was Italy's first department store in the grand European format, and its advertising campaigns were produced through Officine G. Ricordi \u0026amp; C. in Milan, the same firm that printed opera posters for La Scala. Cappiello contributed multiple designs to the Mele series, and this 'Novità per Signora' composition is among the most characterful: the red-and-green colour contrast on a deep ground is bold and direct, the narrative warm and sociable.\u003c\/p\u003e\n\u003cp\u003eCappiello (1875–1942), born in Livorno and working in Paris from 1898, would go on to define the modern advertising poster through his use of a single animated figure against a stark dark background. In 1903 that signature was still developing, and the Mele series shows him at a pivotal moment: the caricaturist's wit is fully present, the graphic confidence is growing. The Archivio Storico Ricordi in Milan holds records of the Mele poster commissions as among the most notable in its collection alongside the Cabiria film series and the Campari campaign.\u003c\/p\u003e\n\u003cp\u003eReproduced from archival source material as a giclée print on 200gsm Enhanced Matte Fine Art Paper. The saturated cadmium red and deep forest green of the original lithograph reproduce well on the natural-white matte surface, without the glare that a coated paper would introduce. A considered choice for a period-specific collection in Italian graphic design or Belle Epoque advertising history.\u003c\/p\u003e","brand":"Vintage Poster Archives","offers":[{"title":"A4","offer_id":64053785035129,"sku":"VPA-13552-A4","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":64053785067897,"sku":"VPA-13552-A3","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"A2","offer_id":64053785100665,"sku":"VPA-13552-A2","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm","offer_id":64053785133433,"sku":"VPA-13552-50x70cm","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"A1","offer_id":64053785166201,"sku":"VPA-13552-A1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":64053785198969,"sku":"VPA-13552-70x100cm","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"A0","offer_id":64053785231737,"sku":"VPA-13552-A0","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1139\/4937\/files\/Fashion-Mele-Napoli-Cappiello-ElegantCouple-1903.jpg?v=1785004524"}],"url":"https:\/\/vintageposterarchives.com\/collections\/cappiello-posters.oembed","provider":"Vintage Poster Archives","version":"1.0","type":"link"}